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The Future of Social Media: New Data for 2021 & Beyond

Kate Gingold 0 0 Article rating: No rating

The events of 2020 put into sharp focus how critical social media is for an organization’s success. With much of the world in lockdown, businesses leveraged social media to maintain and nurture their connections with consumers. But social is more than a communication channel—and executives are recognizing just how powerful social media can be in driving business forward.

The importance of defining “done” in agile marketing

Kate Gingold 0 0 Article rating: No rating

“Are we done with the work? Are we really done? What else needs to happen? Who else needs to approve it?”If you’re hearing a lot of this type of talk from your agile marketing team, it may be time to consider adding a formal Definition of Done (DoD), a practice that comes directly from the Scrum framework.

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