In this article, you’ll learn how to develop a custom strategy that’s unique to your business. Find out why you shouldn’t follow a cookie-cutter template and how to approach and nurture your audience so they become buyers.

A small business blog is one of the most-used and effective content marketing tools at your disposal. Simply put, if you’re not blogging, you’re leaving money on the table.

You know you need a website for your business. But, how do you set it up for online success? First, you need to have a solid plan in place.

Everyone knows what “ASSUME” really means, so you should always spell out the details for your customers. Even after a year of uncertainty, COVID-related changes are still happening, so here’s a checklist for keeping your patrons informed:

The Channels report repeats some of the same information from the Summary for comparison purposes, including Sessions, % New Sessions, Pages/Session, Bounce Rate, Goal Conversions, and Goal Conversion Rate. It also provides both a graph of Channels by day over the past month and a breakdown of visitor statistics by Channel. Channels identify your website traffic – how visitors arrived at your site.

Months of lock-down. Employee issues. Constantly changing guidelines. Refreshing your website may be way down on your To Do list, but prospective customers are coming back in droves and want to know if you’re still in business. Here’s a quick checklist for updating a stale website

What role does social listening play in a company's marketing matrix? Here's how to evaluate your options in 2021 – and why you must.

Email wins again — however it works best alongside various other channels. Despite email’s supremacy when it comes to customers’ channel preference (77%), in our Consumer Email Tracker Report 2021 we found that customers are keen to engage with a diverse range of channels.

A recent email sent by digital marketing guru Neil Patel prompted a question asking what WordPress plugins Sprocket Websites uses. So Jim and Don reviewed Neil’s review.

Many businesses are rebranding completely to skirt Google's guidelines. But when everyone does it, it becomes a branding nightmare.