Your Patrons Don't Know What They Don't Know about COVID Updates - Website Design | Naperville | DNN | Social Media | WordPress
Search
× Search

Sprocket Websites - Blog / News / Updates

Your Patrons Don't Know What They Don't Know about COVID Updates
Kate Gingold
/ Categories: The Sprocket Report

Your Patrons Don't Know What They Don't Know about COVID Updates

So tell them!

Everyone knows what “ASSUME” really means, so you should always spell out the details for your customers. Even after a year of uncertainty, COVID-related changes are still happening, so here’s a checklist for keeping your patrons informed:

In past years, spring was when we blogged about how to let people know about your summer events. Now that we are navigating what we all hope is a post-COVID world, getting the word out about your business is more important than ever. 

Is your business open again? Is it not? With federal, state, city, and even company rules and suggestions to follow, how is the customer to know what is expected of them? The only way they can know is if you tell them so plan your strategy and run with it.

Get all the details

You’re going to wind up repeating the same information, so put it all down in a single document you can easily find. Use this doc to cut-and-paste rather than retyping everything (and maybe misspelling something!) List your full business name, correct address and phone number, website link, social media links, and the message you want to share. 

Craft your message

The message may be simple, something like “yes, we are open – please patronize us!” It helps, however, to have an interesting hook to make it newsier. Brainstorm ideas. Have you extended your hours? Started using a new process for orders or billing? Reworked your service offering or added to your team? Everyone’s business changed last year, so put a positive spin on it. Or pick a date for a “Grand Re-Opening” that features special pricing or an added value.

Lay your information foundation

Your website is the only place where you have complete control. This should be the source of all other information about your business, so this is your first stop. Consider a banner at the top of the page. Maybe an event calendar would be appropriate. However you post the message, make it easy to find. Writing a blog entry or news release clearly displays your message while also providing a link that you can later use for sharing. (Add that URL to your detail cheat sheet!)

Broadcast your message

Now comes the work of spreading your news. If you don’t already have a list, this is a great opportunity to make one – and then save for the next time you need to publicize something. 

Start with your social media platforms, Google My Business, Yelp, and similar sites. Move on to the Facebook groups you belong to, your business networking organizations, the Patch.com in your area, Nextdoor, and wherever else you have an account. Send news releases to your local newspapers, your community’s online news outlets, and your chamber of commerce. 

Will your message be published in all these places? Probably not, but you can get really lucky on a slow news day and that luck can’t happen unless you put in the effort. Also, posting a link to your website in all these places helps boost your SEO so that when someone is looking for your info online, they have a better chance of finding it. 

We all want to leave pandemic restrictions behind, but be prepared in case changes happen again and you need to update your message by keeping a list of where you posted. This is the third list we have recommended you create. Lists are great for handing over to someone else on your team so they can pick up where you left off!

If your team is spinning too many plates already, it’s time to get help. Sprocket Websites has social media and web experts ready to take on these tasks for you. Give us a call to see how we can help. And best of luck to your business in these challenging times!

Photo by Tim Mossholder from Pexels

Previous Article Now Is a Good Time to Update Your Stale Website
Next Article Lead Your Web Visitors By the Hand with a Clear Call To Action
Print
132 Rate this article:
3.0
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

x

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Theme picker

Contact author

x

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Stay In-The-Know...

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

Read Archived Articles

Search

GET SOCIAL

LEARN MORE

Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2021 by Sprocket Websites, Inc.
Back To Top