Pursuing Quality, Not Quantity, Is the Best Use of Your Marketing Dollars Pursuing Quality, Not Quantity, Is the Best Use of Your Marketing Dollars Breanne Bannon / Tuesday, March 14, 2023 0 84 Article rating: 3.0 While there is power in numbers, you might be wasting valuable marketing dollars trying to reach people who don’t care what you’re selling. Let’s review: Read more
Building a Strong Online Foundation Is Vital to All Your Other Marketing Work Building a Strong Online Foundation Is Vital to All Your Other Marketing Work Second in a Series Kate Gingold / Monday, January 24, 2022 0 937 Article rating: 4.0 Of course you want to start your next marketing campaign immediately, but hold on there! You’re wasting your money if you don’t establish this solid base. Read more
Leverage Customer Experience As Your Small Biz Differentiator Leverage Customer Experience As Your Small Biz Differentiator Here's where you can shine! Breanne Bannon / Tuesday, December 21, 2021 0 627 Article rating: 4.0 Yes, great customer service is important to your business, but have you thought about the customer experience you are delivering? Read more
Successful Online Selling Is a Lot Like Wooing a Lover Successful Online Selling Is a Lot Like Wooing a Lover Really, it is! Kate Gingold / Tuesday, October 12, 2021 0 462 Article rating: 3.0 Whether it’s in romance or commerce, people hate being sold a bill of goods. Still, they are in love with buying and your marketing technique is important to winning customers over. Read more
Customer Service Is Where Small Business Can Really Shine Customer Service Is Where Small Business Can Really Shine It's true! Kate Gingold / Monday, October 4, 2021 0 548 Article rating: 3.0 On the internet, your rival is not just the shop down the street but also mega-stores around the world. When the playing field is so not level, how can small biz compete? Read more
Grow Your Business by Joining Hands in Win-Win Partnerships Grow Your Business by Joining Hands in Win-Win Partnerships Many hands make light work, they say! Kate Gingold / Tuesday, September 14, 2021 0 536 Article rating: 4.0 The first step of any advertising campaign is to determine your target market. If only someone had already identified that target market and primed it for your marketing message. Oh, wait – they did! Read more
Future Trends to Consider for Your Next Website Design Future Trends to Consider for Your Next Website Design When was your last update anyway? Kate Gingold / Monday, September 6, 2021 0 647 Article rating: 3.0 Just like clothing and home design, websites have trends as well. Take a look at these design elements that will keep your site looking up-to-date. Read more
Your Patrons Don't Know What They Don't Know about COVID Updates Your Patrons Don't Know What They Don't Know about COVID Updates So tell them! Kate Gingold / Monday, May 31, 2021 0 804 Article rating: 3.0 Everyone knows what “ASSUME” really means, so you should always spell out the details for your customers. Even after a year of uncertainty, COVID-related changes are still happening, so here’s a checklist for keeping your patrons informed: Read more
Why You Should Meet the Challenge of Your Most Difficult Clients Why You Should Meet the Challenge of Your Most Difficult Clients Look for the silver lining! Kate Gingold / Tuesday, April 27, 2021 0 610 Article rating: 3.0 The book “If It Wasn’t for the Customers I Would Really Like this Job” was published in 2011 and back in 1994, the “Clerks” movie said the same, albeit less politely. But we should really be thankful for our difficult-to-please clients. Read more
Why a Blog Is Still Vital to Growing Your Business - Even in 2021 Why a Blog Is Still Vital to Growing Your Business - Even in 2021 Was blogging was one of your New Year's resolutions -- last year? Kate Gingold / Tuesday, January 5, 2021 0 1225 Article rating: 3.0 3 minute reading time With a past year unlike any other, you may question whether blog-writing is a pre-pandemic marketing practice that is now obsolete. If you are asking in order to justify your poor blogging record, we have some bad news for you. Read more