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Top Mistakes of People Who Have Just Started Social Selling

DIY Sprocket Solutions

Breanne Bannon 2 3475 Article rating: 5.0

There are countless businesses on social media at this point –both new and old to the game by now. When businesses decide to take the step to use their social media platforms as a selling tool, there are some common mistakes that people seem to make again and again. Before you jump the gun, take a look at some of the biggest offenses of businesses who have just started in the social selling game.

Website is Personal Intro for Insurance Agent

Don Gingold 0 6808 Article rating: 5.0

While everyone wants an insurance company to have a sizable and solid foundation, no one likes to work with a nameless and faceless organization. Brian Berce has been with Farmers Insurance since 1996. He already has a corporate web presence, but he wanted a personal website to help build relationships with people in his community.

His new website provides all the important details clients are looking for regarding their insurance questions while also giving Brian a blog platform to talk about local news and events. And of course he has a personable About page so folks can "meet" him on line.

Sprocket Websites is happy to help Brian introduce himself to new clients. If your business is similar, call us to talk about building a personal website for you.

Back-to-Basics Marketing Plan

The Sprocket Report

Kate Gingold 2 3247 Article rating: 5.0

Twitter and Facebook ads, content marketing, search engine optimization – with so many evolving options to consider, it’s easy to get caught up in the details and lose focus on the bigger picture. Are you sabotaging your business because you aren’t properly prepared to make marketing decisions?

The Debate: Snapchat as a Marketing Tool or Just an Extension of Text Messages?

DIY Sprocket Solutions

Breanne Bannon 0 4642 Article rating: No rating

Technology seems to be a living, breathing entity.  As marketers, we are constantly watching as the parameters change, the norms become distant memories, and the things we never thought we'd be marketing with are now front and center.  Take Snapchat for instance. 


Tips for Writing a Great Blog for Your Site

DIY Sprocket Solutions

Breanne Bannon 3 3997 Article rating: No rating

We've been talking lately about how hot content marketing is right now.  It's extremely important nowadays to have strong, original content linking back to your brand and your website.  People are looking for information -why not let your company be the one who supplies it?  While the idea of content marketing might be a simple one; actually executing original content is another matter altogether.  My advice is to either hire someone to write your posts for you (we actually offer that service... for the record...) or teach yourself the tips for writing a great blog on your website.

 

Are You Failing to Put Your Customers First?

DIY Sprocket Solutions

Breanne Bannon 0 4487 Article rating: No rating
Customers. You've worked hard to build your business and you should have found out by now that there is a necessary component to your success. Customers. The common denominator between a giant rise to profit and the greatest plummet to failure. Customers. Here's my point folks, sometimes we build and build and build -finally get to that "hey, we're successful" part -and then seem to forget exactly who it was that put us in that position in the first place.

Why Go Mobile?

DIY Sprocket Solutions

Breanne Bannon 0 3954 Article rating: No rating

Let’s say you’ve taken my advice by now, you’ve got a successfully running website that is driving traffic to your business. Perfect! Now, let’s talk about taking that next step.  You might be saying to yourself: What’s the point in going mobile? People can still bring me up on their phones if they are searching for me on the internet… To that I would promptly pick you up and shake you. OK, maybe I wouldn’t go that far.  But the appearance of your website is pretty important. Both on AND off the computer. So when a customer visits your site on their phone, if it’s all scattered around, hard to maneuver, or full of information that’s probably not useful to them on the go, they are going to move on.  Their thumbs can only take so much browsing on those tiny screens.  It’s 2013, let’s catch up with the times.  There are hundreds of millions of mobile phone users in the U.S. alone. About 9 out of 10 have access to the internet on their phones. What are you doing to win them over?

Can I Help You?

DIY Sprocket Solutions

Breanne Bannon 0 4466 Article rating: No rating

How did that sound? “Can I help you?” Did you read it in a polite, helpful way?  Or maybe you read “Can I help you?” and pictured a big burly man spitting into a tin and cracking his knuckles threateningly… (apparently I have a western movie playing in my head).  My point is, first impressions are important.  If someone were physically walking into your store, how would you approach them?  Now let’s look at your online presence; what first impression are you giving?

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