We’ve seen it happen:  A business launches a gorgeous, brand-new website, but instead of the expected rush of new business, there are crickets. Often, this is because of a simple-yet-vital oversight. No Call To Action. 

Yes, great customer service is important to your business, but have you thought about the customer experience you are delivering?

This week, Pinterest announced the rollout of buyable pins for U.S. Android users. Back in June, Pinterest announced buyable pins for iOS users as well. With Pinterest serving as a huge site for retailers and shoppers, it’s no wonder that they’re putting this sort of tool to use. Because about eighty percent of people buying things on Pinterest are doing so via mobile, buyable pins are a very smart and clear next step. They also announced The Pinterest Shop this week. The Pinterest Shop will serve as an opportunity for people to find collections of buyable pins that are handpicked by Pinterest.

There are countless businesses on social media at this point –both new and old to the game by now. When businesses decide to take the step to use their social media platforms as a selling tool, there are some common mistakes that people seem to make again and again. Before you jump the gun, take a look at some of the biggest offenses of businesses who have just started in the social selling game.

The past few weeks I’ve been dipping my toes into the paid advertising arena on social media, trying out a few different methods and testing the waters.  I’m no expert by any means –extreme beginner alert.  However, with a few weeks under my belt, I can tell you what I have found so far.  Results.

With Black Friday coming up the day after tomorrow and Cyber Monday just around the corner, I thought I’d let you all in on a sweet little deal I like to call Merchant Warehouse.  Before starting on my Sprocket journey, I had no clue who Merchant Warehouse was or why it was super important to have such a great company for payment processing.  Now I realize it makes all the difference in the world.  Forget, for a second, about the loads of other benefits MW offers –let’s skip to the obvious benefit, they guarantee that they will save you money.   Literally, if they can’t save you money by switching to them, they will give you $100 for your time.  I’d be hard pressed to find a company that works that hard to make sure that the customer is happy.  One thing that I’ve found when dealing with them, they care if the customer is happy.