Are You Thwarting Success by Cheaping Out on Your Website? Are You Thwarting Success by Cheaping Out on Your Website? Kate Gingold / Tuesday, August 13, 2024 0 486 Article rating: 3.0 When you’re strapped for cash, hard financial decisions must be made, but going too cheap on your website will hurt you. Whether it’s the lowest bidder or the most basic do-it-yourself platform, you should still use these best practices: Read more
What to Expect When Your Business's Website Is Audited for Accessibility What to Expect When Your Business's Website Is Audited for Accessibility Kate Gingold / Monday, July 8, 2024 0 421 Article rating: 3.0 Chances are good your website is not ADA accessible, but you may be unaware of the fact until you get it audited. Here’s what you will find out: Read more
July Is the Perfect Month to Make Your Website ADA-Compliant July Is the Perfect Month to Make Your Website ADA-Compliant Kate Gingold / Monday, June 24, 2024 0 496 Article rating: 3.0 Are you following the discussion about websites complying with the Americans with Disabilities Act? July is Disability Pride Month, so now is a great time to talk about the whys and hows! Read more
Wondering If These Social Media Tools Are Still Free for Small Business? Wondering If These Social Media Tools Are Still Free for Small Business? Breanne Bannon / Tuesday, June 4, 2024 1 571 Article rating: 4.0 When a small business budget can’t stretch any further, the small biz owner looks for free tools to help with social media marketing. Here’s an update to some tools I reviewed in 2016. Read more
What You Should Know about Workaday Email Before Problems Happen What You Should Know about Workaday Email Before Problems Happen Kate Gingold / Tuesday, May 21, 2024 0 655 Article rating: 4.0 Most folks take email for granted – until it suddenly stops working as expected. Here’s what to know about this everyday tool before it becomes a technological nightmare. Read more
Commonsense Tips for the Best-Looking Photos in Your Marketing Materials Commonsense Tips for the Best-Looking Photos in Your Marketing Materials Kate Gingold / Monday, March 25, 2024 0 619 Article rating: 3.0 A picture may be worth a thousand words, but for marketing purposes, be sure they are the right words by avoiding these mistakes: Read more
The Past Year's Business Marketing Tech Highlights You Should Know The Past Year's Business Marketing Tech Highlights You Should Know Kate Gingold / Monday, December 11, 2023 0 620 Article rating: 3.0 As 2023 wraps up, let’s look back at a few of the changes in technology that most affected small businesses and their marketing strategies. Read more
It's Past Time to Start Wrapping Your Head Around Website Accessibility It's Past Time to Start Wrapping Your Head Around Website Accessibility Kate Gingold / Monday, November 13, 2023 0 717 Article rating: 4.0 If you are hearing talk about ADA-compliant websites and are wondering what your business or organization should be doing, read on for an overview of what it’s all about. Read more
Pick that Low-Hanging Fruit from Google Business Profile Already! Pick that Low-Hanging Fruit from Google Business Profile Already! Kate Gingold / Monday, September 18, 2023 0 691 Article rating: 5.0 One of the first things we look at with a new client is their Google Business Profile. So, when was the last time you looked at yours? Take a peek at the benefits you could be missing: Read more
Google Analytics Is Great – If You Actually Look at the Numbers Once in a While Google Analytics Is Great – If You Actually Look at the Numbers Once in a While Kate Gingold / Tuesday, September 13, 2022 0 3160 Article rating: 3.0 How can you know you’re improving if you don’t know where you started? And yet many business owners never look at the analytics on their websites. Here’s what they’re missing: Read more