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Why You Should Definitely Be Sending Out a Newsletter

DIY Sprocket Solutions

Breanne Bannon 0 2765 Article rating: No rating

I know what you’re thinking. Great. Another business tip, trick, or tool that I “should be” doing already. As much as it may seem like there can’t possibly be another brick you should be adding to your pack, there is. Newsletters have been around for forever and there’s a reason for that. They work. If you don’t have a newsletter for your company, I think it’s time to reconsider.


Your Order Page

For #TBT -- originally published May 13, 2003

Kate Gingold 0 2218 Article rating: No rating
You've always had a great product, and now you have a web presence with an eye-catching front page that invites your customer into your site where you can really showcase that product. (see our previous article "Your Site's Front Page") Delighted, your customer clicks the button that says: "Buy!" It's a done deal, right? Money in your pocket? Maybe not!

Got an Eight-Track-Equivalent Website?

The Sprocket Report

Kate Gingold 0 2560 Article rating: 3.0

This article has been updated on 8/21/2019 with the article entitled “4 Reasons You Need to Update Your Old Website"

So you plunked down hard-earned money to build a new website a few years ago. You figured you were making an investment in your business’s marketing strategy. Now they’re saying your site is no longer being “supported” and you need a new one. Is someone trying to pull a fast one?

Why Go Mobile?

DIY Sprocket Solutions

Breanne Bannon 0 3527 Article rating: No rating

Let’s say you’ve taken my advice by now, you’ve got a successfully running website that is driving traffic to your business. Perfect! Now, let’s talk about taking that next step.  You might be saying to yourself: What’s the point in going mobile? People can still bring me up on their phones if they are searching for me on the internet… To that I would promptly pick you up and shake you. OK, maybe I wouldn’t go that far.  But the appearance of your website is pretty important. Both on AND off the computer. So when a customer visits your site on their phone, if it’s all scattered around, hard to maneuver, or full of information that’s probably not useful to them on the go, they are going to move on.  Their thumbs can only take so much browsing on those tiny screens.  It’s 2013, let’s catch up with the times.  There are hundreds of millions of mobile phone users in the U.S. alone. About 9 out of 10 have access to the internet on their phones. What are you doing to win them over?

To DIY or not to DIY...That is one of several questions.

DIY Sprocket Solutions

Breanne Bannon 0 4026 Article rating: No rating

The wonderful world of websites is a lot of things, ‘impossible’ is not one of them.  So, you’re in the market for a website and you’re not sure what route to take?  Well, that’s no cause for panic.  A totally personalized from the ground up, fits like you wish your favorite jeans would fit, brimming with all the bells and whistles kind of site might be what you’re dreaming of, but not necessarily what your dusty wallet can afford.  First off, that’s OK.  Your business is not going to end.  You can unpack the getaway car, there’s no need to run.  You can DIY.  I repeat, you can DIY.

Getting Started

DIY Sprocket Solutions

Breanne Bannon 0 4545 Article rating: No rating

The great beast that is the internet is a tricky business tool to maneuver, especially for those of us who aren’t as computer literate as others.  Don’t get me wrong, it’s a great asset to all of us; however it can be slightly daunting to sit back and look at the scope of what you’re trying to accomplish with your business.  Where to start?!  - is a common and completely reasonable question.  There are so many paths to take to make sure your business is a success, but figuring out which will have the greatest payoff can take some good old fashioned trial and error. 

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Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

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