“Sharing is caring” even in the business world and being generous with your talents is a win/win situation when you make the effort to give back to the community within your industry. Have you considered all the benefits for your business?

As you are setting business goals for the rest of the year, don’t forget to set goals for your website. Pull up your Analytics and social media stats to get a feel for what worked in 2019 and what you can improve in the coming months. Here are some suggestions to open the discussion:

Everyone right now is talking about how to review the past year and plan for the new year. No doubt you are doing the same for your business. Let’s play devil’s advocate and challenge the goals you may be setting for 2020.

Occasionally I’ll come in contact with someone in the cyber world who absolutely shocks me. OK, "occasionally" is putting it lightly. If I send an email asking about the details of a professional event and CutieGirl152 writes me back, you can probably guess I won’t be attending. If your email address hasn’t changed since 1992, we need to talk.

With the end of the year careening towards us, regrets from the past months and goals for the coming months fight for mind-space. Yes, make the big plans for 2020, but to stave off next December’s regret, don’t neglect the seemingly simple tasks on which all your marketing hinges. 

Launching a new website in the new year? Then these are the first basic steps to take. (And if you already have a site, check to see that you’ve done these. We all know New Year’s Resolutions sometimes get broken!)