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LinkedIn Adds Great New Analytics for Content Marketers

DIY Sprocket Solutions

Breanne Bannon 0 3529 Article rating: No rating

A large majority of social media networks are following the trend and becoming publishing platforms. Users are taking advantage of the opportunity to publish their original content to propel readers back to their own sites, businesses, products, etc. Social media marketing and content marketing are very much merged at this point. Platforms, like LinkedIn, who are encouraging content marketing with features like LinkedIn Pulse are also adding better analytics for publishers to able to better target readers and to have the ability to adapt their content to the preference of those readers. 

Your Order Page

For #TBT -- originally published May 13, 2003

Kate Gingold 0 2923 Article rating: No rating
You've always had a great product, and now you have a web presence with an eye-catching front page that invites your customer into your site where you can really showcase that product. (see our previous article "Your Site's Front Page") Delighted, your customer clicks the button that says: "Buy!" It's a done deal, right? Money in your pocket? Maybe not!

Back-to-Basics Marketing Plan

The Sprocket Report

Kate Gingold 2 3311 Article rating: 5.0

Twitter and Facebook ads, content marketing, search engine optimization – with so many evolving options to consider, it’s easy to get caught up in the details and lose focus on the bigger picture. Are you sabotaging your business because you aren’t properly prepared to make marketing decisions?

Using Hootsuite's New Suggestions Feature

DIY Sprocket Solutions

Breanne Bannon 0 4104 Article rating: 5.0

Hootsuite recently launched a new feature they are referring to as "Suggestions".   This new feature gives users the ability to get a weeks worth of content suggestions tailored to each specific social media account that users have tied in to their Hootsuite account.  It was advertised within Hootsuite as a new feature designed to save time and to find the best articles possible to share at the best times possible.  Those of us who have been poking around with it here or there over the past few weeks have learned that the Suggestions' beta period is now closing.  The new rules following that beta period are that users can share 10 articles per week or upgrade their accounts for unlimited shares.  So, is it worth upgrading to unlimited?  And, what has my experience with Suggestions been?

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