Writing Blog Posts in the AI Era – What’s Old Is New Again Writing Blog Posts in the AI Era – What’s Old Is New Again Kate Gingold / Monday, August 3, 2026 0 69 Article rating: 4.0 Business blogging is still important to your online visibility, and it’s so stinkin’ easy to get AI to write posts for you. But here’s why this really should be a human task: Read more
Forget Business Storytelling – Focus on StoryFEEDING Forget Business Storytelling – Focus on StoryFEEDING Kate Gingold / Monday, July 20, 2026 0 184 Article rating: 4.0 You have no doubt heard the marketing advice to “tell your business story.” While that’s a great way to engage customers and differentiate your brand, today it is AI telling your story. Are you feeding it the right one? Read more
AI Is Changing How Email Marketing Works – And Not in a Good Way AI Is Changing How Email Marketing Works – And Not in a Good Way Kate Gingold / Monday, March 2, 2026 4 1146 Article rating: 4.0 If your business relies on email marketing, or if you’re planning to launch an email campaign soon, be aware that Artificial Intelligence is rewriting the rules, and even the experts aren’t sure yet how to play the game. Read more
Are You Properly Managing Your ChatGPT Assistant? Are You Properly Managing Your ChatGPT Assistant? Kate Gingold / Monday, February 2, 2026 0 1056 Article rating: 4.5 As businesses become more familiar with using Artificial Intelligence to help with their everyday tasks, they’re also getting lax in overseeing what their AI produces. Here’s your reminder to pay attention! Read more
Having Fun While Testing AI's Growing Sophistication Having Fun While Testing AI's Growing Sophistication Kate Gingold / Monday, November 24, 2025 0 917 Article rating: 4.0 The cornucopia is a common symbol of Thanksgiving, and Sprocket has used it before in our holiday greetings. This year, it was generated by Artificial Intelligence, and we had a little fun with it. Read more
Learn from this Real-World Example of Artificial Intelligence Marketing Learn from this Real-World Example of Artificial Intelligence Marketing Kate Gingold / Monday, November 10, 2025 0 1563 Article rating: 4.0 The longer data is tracked, the more our industry is learning about how AI impacts digital marketing. Sprocket is seeing similar outcomes within our own client base. Read more
SEO Tips to Write Web Content for Google's AI Overview SEO Tips to Write Web Content for Google's AI Overview Kate Gingold / Monday, September 1, 2025 0 3581 Article rating: 4.0 Search is changing fast, which means your search engine optimization techniques also have to change. While there is no guaranteed road to success, read on for some tips that will help. Read more
AI and SEO: A Delicate Balance AI and SEO: A Delicate Balance Kate Gingold / Monday, April 28, 2025 0 2340 Article rating: 4.0 Search Engine Optimization is more important than ever for business success online. Will Artificial Intelligence make SEO harder? Or easier? Read more
More AI to Boost Your Business Success - How about a Chatbot? More AI to Boost Your Business Success - How about a Chatbot? Kate Gingold / Monday, April 14, 2025 0 2581 Article rating: 4.0 Wondering what exactly an “AI chatbot” is and how one might be used on your business website? Here’s a quick overview: Read more
How AI Is Used to Optimize Your Facebook Ads How AI Is Used to Optimize Your Facebook Ads Kate Gingold / Monday, March 31, 2025 0 3390 Article rating: 4.0 Facebook Ads is yet another platform using Artificial Intelligence to make it easier for businesses to use. Read on to learn what to expect with these marketing tools. Read more