While social media is important to business marketing, the return on investment varies when the “investment” ranges from free to thousands of dollars a month. How does the smaller business owner figure it out?

Writing web content is important, but your work doesn’t stop when you hit “publish.” For your content to make an impact, it needs to be seen, shared, and engaged with. That’s where a well-organized social media strategy comes in.

If your organization has a presence on social media, do you know why? If you haven’t first set goals and then measured the results, you’re just wasting valuable resources.

Yes, you have a lot on your plate, but is just going through the motions of your social media tasks helping your business – or hurting it?

If your schedule revs up during November and December, now might be the best time to ponder plans for your business in the coming year. Whatever you do, there’s one important question you should ask yourself.

Social Selling absolutely is not sales pitches on social media. Instead, social selling is all about building trust and relationships that lead to a purchase. Here’s what to do – and not do – for success:

Social media platforms may wax and wane, (We’re keeping an eye on Twitter!) but since they are so crucial to your business marketing, read on for mistakes to avoid.https://sprocketwebsites.com/Blog/5-ways-youre-failing-at-social-media 

Social Media continues to be a powerful tool in your marketing toolbox. Are you making the most of it to promote your business?

If you let it, social media for your business can turn into a total waste of time. Employing more efficient processes promotes better discipline. Here’s how to work smarter.

Business owners are routinely advised these days to launch social media profiles as part of their marketing strategy, but if you are wondering if the effort involved is paying off, here’s what to check: