U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth.

What if I told you there was a free way for your business to keep track of competitors, identify the right time to reach customers, and keep an eye on industry trends? If this sounds too good to be true, it’s not…thanks to Google Alerts, that is!

While data plays an increasing role in digital marketing, originality is what makes a campaign memorable. Here’s why creativity still matters in marketing and how to do it. 

For business owners frustrated by time and budget investments in SEO, we have a two-word explanation: Critical Mass. Here’s what that means:

Are you marketing on Pinterest? It could be extremely beneficial if your business ticks off the right boxes on the checklist. Read on to learn more:

Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships.

The FTC wants to clean up fake reviews and fabricated social media followers. Let’s hope it’s got a big bucket.

Just because a platform is popular doesn’t necessarily mean it is a good fit for your brand. Every business has a limited amount of time, money and energy to plug into social media marketing efforts. So, which social media platform should you use?

Business owners often ask for Search Engine Optimization like it’s something we keep on a shelf and can put in a bag for them to take home. While crucial to success, the reality is more complicated, so let’s break it down:

When you need to build something for your home, how do you choose the right craftsperson? When working with a professional, you’ll get better results if you learn a little about how the job will be done – and that includes website building.