2024 online holiday spending set for record year with $240 billion in sales Kate Gingold / Monday, October 28, 2024 0 0 Article rating: No rating U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Read more
How to Set Up Google Alerts for Competitive Insights Kate Gingold / Monday, October 28, 2024 0 0 Article rating: No rating What if I told you there was a free way for your business to keep track of competitors, identify the right time to reach customers, and keep an eye on industry trends? If this sounds too good to be true, it’s not…thanks to Google Alerts, that is! Read more
Why Creativity Still Matters in Digital Marketing Kate Gingold / Monday, October 28, 2024 0 0 Article rating: No rating While data plays an increasing role in digital marketing, originality is what makes a campaign memorable. Here’s why creativity still matters in marketing and how to do it. Read more
Skipping Steps Will Sabotage Your Business Website's SEO Success Skipping Steps Will Sabotage Your Business Website's SEO Success Kate Gingold / Monday, October 28, 2024 0 58 Article rating: 4.0 For business owners frustrated by time and budget investments in SEO, we have a two-word explanation: Critical Mass. Here’s what that means: Read more
How (Certain) Small Businesses Market Successfully on Pinterest How (Certain) Small Businesses Market Successfully on Pinterest Breanne Bannon / Tuesday, October 22, 2024 0 93 Article rating: 3.0 Are you marketing on Pinterest? It could be extremely beneficial if your business ticks off the right boxes on the checklist. Read on to learn more: Read more
7 ways to boost customers’ emotional connection and loyalty with your brand Kate Gingold / Monday, October 14, 2024 0 0 Article rating: No rating Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships. Read more
U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13 Kate Gingold / Monday, October 14, 2024 0 0 Article rating: No rating The FTC wants to clean up fake reviews and fabricated social media followers. Let’s hope it’s got a big bucket. Read more
Which Social Media Platform Should My Business Use? Kate Gingold / Monday, October 14, 2024 0 0 Article rating: No rating Just because a platform is popular doesn’t necessarily mean it is a good fit for your brand. Every business has a limited amount of time, money and energy to plug into social media marketing efforts. So, which social media platform should you use? Read more
Boost Your Small Business: Essential SEO Steps for Beginners Boost Your Small Business: Essential SEO Steps for Beginners Kate Gingold / Monday, October 14, 2024 0 285 Article rating: 4.0 Business owners often ask for Search Engine Optimization like it’s something we keep on a shelf and can put in a bag for them to take home. While crucial to success, the reality is more complicated, so let’s break it down: Read more
Whether Woodwork or Web Work: Pick the Perfect Professional for Your Project Whether Woodwork or Web Work: Pick the Perfect Professional for Your Project Kate Gingold / Tuesday, October 8, 2024 0 174 Article rating: 4.0 When you need to build something for your home, how do you choose the right craftsperson? When working with a professional, you’ll get better results if you learn a little about how the job will be done – and that includes website building. Read more