How (Certain) Small Businesses Market Successfully on Pinterest
Search
× Search

Sprocket Websites - Blog / News / Updates

How (Certain) Small Businesses Market Successfully on Pinterest
Breanne Bannon
/ Categories: DIY Sprocket Solutions

If you find this helpful, pay it forward! More after the article...

How (Certain) Small Businesses Market Successfully on Pinterest

Are you marketing on Pinterest? It could be extremely beneficial if your business ticks off the right boxes on the checklist. Read on to learn more:

While Pinterest may not immediately come to mind as a marketing tool compared to giants like Facebook or Instagram, it has several distinct advantages, particularly for certain small businesses. Let’s take a look:

User Engagement

Pinterest is unlike other social media platforms in that it acts more like a visual search engine. Users go to Pinterest not just for social interaction but to discover new ideas, products, and inspiration. For small businesses, this means that Pinterest users are not only more likely to interact with their content, but they are also more likely to make a purchase.

According to Pinterest statistics, 89% of users utilize Pinterest for purchase inspiration, and 47% of users are more likely to discover new brands through Pinterest than on other social platforms. And since Pinterest is poised to reach 102.2 million users by 2027, that’s a lot of users to engage with!

The main drawback is that your product or service needs to be of interest to women between the ages of 25 and 34 since that demographic is the majority of Pinterest users. Also, since visuals are extremely important, what you sell should lend itself to the creation of visually appealing posts. Creativity helps, but it can be really challenging to get good images of certain products and services.

Targeted Marketing

Unlike other platforms that rely on follower counts or engagement rates, Pinterest’s algorithm prioritizes relevance and quality. This means that even small businesses with limited resources can have their content discovered by potential customers based on the quality and relevance of their pins, rather than solely their advertising budget. Pins can be optimized with keywords related to specific industry, products, or services to make it easier for small biz owners to reach their target demographic.

Long-lived Content

One of the main advantages of Pinterest is the longevity of content. Unlike Instagram or Facebook, where posts quickly get buried under new content, Pinterest pins have a long shelf life. A well-crafted pin can continue to appear in users’ feeds or search results for months, or even years, after it is posted, driving ongoing traffic to a business’s website.

This long lifespan means that the time and resources invested in creating high-quality pins can have long-term benefits, continuously contributing to website traffic, lead generation, and sales rather than dropping off within a few days or hours.

Website Traffic

Since Pins are linked directly to a website, blog post, product page, or eCommerce store, it’s easy for users to click through to explore more. Product images, blog post teasers, and infographics drive traffic to your website.

Additionally, Pinterest integrates seamlessly with many eCommerce platforms, allowing small businesses to feature products directly on Pinterest with “Buyable Pins.” This makes it easier for customers to make a purchase and lets small businesses meet their audience at the point of inspiration and decision-making.

Better ROI

If you are working with a limited marketing budget, you should check out what Pinterest offers compared to other social platforms. Start with organic marketing by optimizing pins with relevant keywords, visually appealing designs, and strategic pinning schedules.

Then, consider investing in Pinterest ads. The cost-per-click (CPC) tends to be lower than on other platforms like Facebook or Instagram and Pinterest ads are designed to blend in seamlessly with organic pins, making them less annoying and encouraging conversion.

Pinterest's search function is incredibly powerful which means when small businesses create great pins and optimize them right, they can successfully compete with companies who have big marketing budgets. This is particularly advantageous for industries like fashion, home decor, beauty, food, travel, and DIY -- anywhere a strong visual presentation attracts attention. However, even service-oriented businesses can use Pinterest to share infographics, tutorials, and blog content to reach audiences looking for that kind of inspiration or solution.

You’ll need a website or e-commerce platform as a foundation for your Pinterest marketing, and the Sprocket Websites team always suggests you start with your website because it’s the only online space that YOU totally control. If you need help getting your site ready for Pinterest marketing, give us a call today and we’ll get started!

This article is an update to “Advantages of Marketing on Pinterest” dated 5/19/2016.

Photo by indra projects

Did you enjoy this article? Was it helpful? Insightful?
Then please share it! Post it on your favorite Social Media platform(s) so your followers see it.
It's easy. Just click on any of the social icons below and we'll do the heavy lifting for you.
Oh yeah, leave a comment below. We'd love to hear from you. Thanks for visiting!

Print
93 Rate this article:
3.0
Breanne Bannon

Breanne BannonBreanne Bannon

Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.

Other posts by Breanne Bannon
Previous Article Boost Your Small Business: Essential SEO Steps for Beginners
Next Article Skipping Steps Will Sabotage Your Business Website's SEO Success

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author

x

Stay In-The-Know...

Via QR Code

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Read Archived Articles

Search

GET SOCIAL

LEARN MORE

Get The Sprocket Report

 

Terms Of UsePrivacy StatementCopyright © 2024 by Sprocket Websites, Inc.
Back To Top