When your brand is competing for attention, a fun video, complete with music, is a great marketing strategy. As long as you don’t make these legal and artistic mistakes.

Facebook Reels are usually short video clips, but using photos creatively is an inexpensive option for cash-strapped budgets to produce dynamic content that stands out.

Are you marketing on Pinterest? It could be extremely beneficial if your business ticks off the right boxes on the checklist. Read on to learn more:

X (formerly Twitter) advertising can be effective for small businesses in driving engagement and boosting sales, but it can also feel intimidating. Here is a quick overview for your consideration:

Since the beginning of the year, we have been experimenting with Facebook (Meta) advertising and letting you look over our shoulder. There was a bump in our road, so take a look:

We have been talking a lot about how to create a Facebook (or Meta) ad and how to track that ad’s effectiveness, but let’s take a step back and think about your ad’s audience.

The only way to tell if your ad is working is to measure. Fortunately, Meta (or Facebook, if you prefer) measures your ad a zillion ways. Now, you just have to read them all!

After tweaking the graphics and studying the search term data, we were ready to create our Meta (Facebook) ad. Follow along to see why we made the choices we did.

There are good reasons to run Facebook ads while working on your website’s SEO, but how do you pick the right one for your marketing strategy?

For the last twelve months, the Federal Trade Commission (FTC) has been considering updates to their Endorsement Guide, which I first wrote about in 2015. Here’s what your marketing team needs to know: