There are good reasons to run Facebook ads while working on your website’s SEO, but how do you pick the right one for your marketing strategy?

For the last twelve months, the Federal Trade Commission (FTC) has been considering updates to their Endorsement Guide, which I first wrote about in 2015. Here’s what your marketing team needs to know:

Since our lead generator is an SEO audit, our team should be all in on SEO, right? Yet, we’re planning a Facebook ad campaign right now. Wondering why we would do that? Let us explain…

Facebook is one of the easiest and least expensive digital marketing options available, but with any marketing, you need to know your “why” before taking the plunge.

A great lead generating offer is useless if no one ever sees it. That’s why the next step in our digital marketing experiment is ad creation.

Wondering whether LinkedIn’s Sponsored Content is worth it? I’ve been researching sponsored options and I think it is – for certain advertising goals. Here’s why:

Facebook Ads are a great sandbox for experimenting with pay-to-play marketing. Start strong by applying this optimal mix of advice, which is both tried-and-true and up-to-date.

Over the last months, we’ve explained how to ground your website with best-practices Search Engine Optimization and solid messaging. Paid advertising is next on the list. So which should you choose?

It’s tough reaching customers when they are overwhelmed by content. But don’t join the “pay-to-play” crowd before you learn how to play this game to win.

Website success has never been a “build it and they will come” story. If you want website visitors, start driving traffic by employing these marketing strategies...