Boost Your Business with Twitter Ads: Key Considerations for Small Biz Owners

X (formerly Twitter) advertising can be effective for small businesses in driving engagement and boosting sales, but it can feel feel intimidating. Here is a quick overview for your consideration:

When I wrote about Twitter advertising in 2016, the ads editor was new and exciting, but boy! Twitter sure has changed a lot since then! Have you been thinking about trying X Ads for Business? There’s a lot to absorb, but let me break it down a little for you.

Before you start, choose your campaign goals:

X advertising allows businesses to set specific campaign objectives, such as increasing website visits, app installs, or engagement. By defining clear goals, businesses can tailor their advertising strategies and measure the success of their campaigns more effectively.

Types of advertising that are available to you:

• Promoted Ads
  Promoted Ads are images, videos, or regular posts that are promoted to a larger audience. They appear in the timelines of users who do not already follow your business. Promoted Tweets can help increase brand visibility and engagement by reaching potential customers who might not have encountered your business otherwise.
• Vertical Video Ads
  These are full-screen videos that are especially engaging. They can be featured in timelines or as in-stream videos during other content, which helps capture attention and drive user interaction.

Those are the basics, but there are more options including:

• Website Card Ads with a prominent image and a call-to-action button directing users to your website.
• Trend Takeover that displays your ad alongside what's trending.
• Dynamic Product Ads that retarget advertising to users who have already been to your website’s shopping cart.

Not all of the advertising options X offers are going to be useful to your specific business or cost-effective for your budget. If you still choose to try X Ads, some of the features that will be important to small biz owners include:

Targeted Advertising
X offers sophisticated targeting options to help small businesses reach their ideal customers. Advertisers can target users based on demographics, interests, behaviors, and even specific keywords. This precise targeting ensures that ads are shown to users most likely to be interested in the business’s products or services.

Budget Flexibility
X advertising offers flexible budgeting options. Small businesses can start with a modest budget and scale up as they see positive results. This flexibility makes X an accessible platform for businesses of all sizes to experiment with different ad strategies.

Analytics
X provides detailed analytics and insights into ad performance. Small businesses can track metrics such as impressions, engagement rates, and conversions. These insights help businesses understand what works, optimize their campaigns, and make data-driven decisions to improve their advertising efforts.

Aside from learning the X Ads platform tools, you’ll also need to commit to creating great ad content because engaging and visually appealing ads is crucial. Figure out how you will find or craft compelling images, videos, or GIFs so you can capture attention and convey your marketing message effectively.

Small businesses can definitely enhance their visibility, engage with potential customers, and achieve their marketing objectives on X, but being prepared is so important. Before you jump in, it only makes sense to spend time on their Small Business Resources page and really think through what goals are realistic, how much effort you can give, and whether you have the budget to experiment.

Also, before you start any advertising campaign, your website had better be ready for a new wave of traffic. Be sure your web platform is up-to-date. Clean out old information. Shine up your Call To Action. And don’t forget to set up good analytics tools. The Sprocket Website team is standing by to help with all of these tasks, so give us a call today!

This article is an update to “Twitter Revamps Ads and Introduces Ad Groups” dated 4/21/201.

Photo by BM Amaro

Breanne BannonBreanne Bannon

Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.

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