Small Biz and NFPs - Stop Relying on "What We Always Do" Small Biz and NFPs - Stop Relying on "What We Always Do" The Sprocket Report Kate Gingold / Tuesday, December 5, 2023 0 32 Article rating: 4.0 Following the old ways may be easy, but doing business “like we always do” can be a sure path to stagnation or slow failure. Read on for five ways “as always” is hampering your success. Read more
ADA Compliant Website Options: Balancing Good, Better, and Best with your Budget ADA Compliant Website Options: Balancing Good, Better, and Best with your Budget Kate Gingold / Monday, November 27, 2023 0 106 Article rating: 4.0 We started talking about ADA compliance for websites last time. The next step is to figure out how to fix it. Today we’ll look at the options available to businesses and organizations. Read more
While Not Brain Surgery, Search Engine Optimization Is Best Done by a Pro While Not Brain Surgery, Search Engine Optimization Is Best Done by a Pro Kate Gingold / Monday, October 30, 2023 0 206 Article rating: 4.0 Can the average business owner or manager do their own SEO? Yes, but – and there are a lot of “buts” to consider – is it a good idea? Read more
How Big Is Your Vision? Setting Hard-to-Attain Business Goals. How Big Is Your Vision? Setting Hard-to-Attain Business Goals. Third in a series Kate Gingold / Monday, February 6, 2023 0 353 Article rating: 3.0 What’s your goal? “Make money” surely is every business owner’s goal. But stopping there is a short-sighted mistake that will limit you in the long run. Here’s why: Read more
Why It's Important Know Your Business Mission Statement by Heart Why It's Important Know Your Business Mission Statement by Heart Second in a series Kate Gingold / Monday, January 23, 2023 0 356 Article rating: 3.0 Last time, we talked about setting New Year’s goals, but to hit your targets, you must start with a good aim. Drafting – and following – a Mission Statement improves that aim. Read more
New Year Goals Are Top-Of-Mind for the Sprocket Team. What Is Your Team Planning? New Year Goals Are Top-Of-Mind for the Sprocket Team. What Is Your Team Planning? First in a series Kate Gingold / Monday, January 9, 2023 0 491 Article rating: 3.0 Tossing out the old year calendar is so satisfying! Now, what great things can we accomplish before December rolls around again? Find out what Sprocket is going to do and maybe get inspired yourself! Read more
A Quick Glance Back at the Digital Marketing Changes in 2022 A Quick Glance Back at the Digital Marketing Changes in 2022 Kate Gingold / Monday, December 12, 2022 0 593 Article rating: 4.0 Yes, Elon Musk spent most of the year monkeying around with Twitter, but for small biz owners, the following changes were more important to their businesses: Read more
Should your Business Have a Facebook Page or Group? Should your Business Have a Facebook Page or Group? Breanne Bannon / Tuesday, July 5, 2022 0 582 Article rating: 3.0 One of the decisions small business owners need to make is whether to create a Facebook Page, start a Facebook Group, or just stick with their current Facebook Profile. Here are highlights of the differences: Read more
Email Marketing Boosts Success for These 2 Big Reasons Email Marketing Boosts Success for These 2 Big Reasons Kate Gingold / Tuesday, May 24, 2022 0 711 Article rating: 3.0 Truthfully, there are lots of reasons why marketing with email is so successful, but just these two should be enough to win you over. Read more
Enhancing your Website? Don't Forget a Rousing Call To Action! Enhancing your Website? Don't Forget a Rousing Call To Action! Kate Gingold / Tuesday, April 26, 2022 0 960 Article rating: 3.0 We’ve seen it happen: A business launches a gorgeous, brand-new website, but instead of the expected rush of new business, there are crickets. Often, this is because of a simple-yet-vital oversight. No Call To Action. Read more