Build the GA4 "Reports Snapshot" to Reflect the Data Most Important to Your Business Build the GA4 "Reports Snapshot" to Reflect the Data Most Important to Your Business Kate Gingold / Monday, March 4, 2024 0 183 Article rating: 4.0 Even if you never delve deeper, the Reports Snapshot from Google Analytics is important for marketing your business, and here’s why: Read more
Learn the GA4 Reports Your Business Needs -- and Those You Could Ignore Learn the GA4 Reports Your Business Needs -- and Those You Could Ignore Kate Gingold / Monday, February 19, 2024 0 161 Article rating: 4.0 The new Google Analytics, GA4, is split up into three main Reports, Explore, and Advertising. Not all may be important to your organization, so let’s take a closer look. Read more
A First Look at Your Business's New GA4 Dashboard A First Look at Your Business's New GA4 Dashboard Kate Gingold / Monday, February 5, 2024 0 250 Article rating: 4.0 Okay, if GA4 was correctly installed on your business website and the data is being recorded properly, it’s time to talk about what you’re seeing. Read more
Do You Worry That Social Media Marketing Is Not Worth Your Time or Money? Do You Worry That Social Media Marketing Is Not Worth Your Time or Money? Kate Gingold / Tuesday, January 30, 2024 0 383 Article rating: 3.0 While you read all the chatter on social media marketing, you might be wondering if it's all just hype. Regardless of the various “expert” opinions, what’s most important is how YOUR bottom line is doing. Read more
Tips to Understanding GA4 for the Small Biz Owner Tips to Understanding GA4 for the Small Biz Owner Kate Gingold / Monday, January 8, 2024 0 252 Article rating: 3.0 If you opened up the new Google Analytics platform to see your business reports and were bewildered, you are not alone. Let’s try demystifying GA4 so you can use it. Read more
3 Strategies for Lifting Your Business High Above the Competition 3 Strategies for Lifting Your Business High Above the Competition Kate Gingold / Monday, January 1, 2024 0 277 Article rating: 2.0 When your customers have so many choices, your business must stand out in the crowd. For starters, try doing these three things: Read more
Looking Ahead to the Marketing Trends Best for Your Business Looking Ahead to the Marketing Trends Best for Your Business Kate Gingold / Monday, December 25, 2023 0 253 Article rating: 4.0 At the beginning of a new year, everyone makes predictions on the next marketing trends. These are the ones we think you should keep in mind Read more
The Past Year's Business Marketing Tech Highlights You Should Know The Past Year's Business Marketing Tech Highlights You Should Know Kate Gingold / Monday, December 11, 2023 0 307 Article rating: 3.0 As 2023 wraps up, let’s look back at a few of the changes in technology that most affected small businesses and their marketing strategies. Read more
Small Biz and NFPs - Stop Relying on "What We Always Do" Small Biz and NFPs - Stop Relying on "What We Always Do" The Sprocket Report Kate Gingold / Tuesday, December 5, 2023 0 237 Article rating: 4.0 Following the old ways may be easy, but doing business “like we always do” can be a sure path to stagnation or slow failure. Read on for five ways “as always” is hampering your success. Read more
ADA Compliant Website Options: Balancing Good, Better, and Best with your Budget ADA Compliant Website Options: Balancing Good, Better, and Best with your Budget Kate Gingold / Monday, November 27, 2023 0 428 Article rating: 4.0 We started talking about ADA compliance for websites last time. The next step is to figure out how to fix it. Today we’ll look at the options available to businesses and organizations. Read more