Check Out This Sample GA4 Reports Snapshot for Small Business Check Out This Sample GA4 Reports Snapshot for Small Business Kate Gingold / Monday, June 10, 2024 0 224 Article rating: 4.0 Now that we have hit all the highlights of Google’s latest incarnation of Analytics, let’s boil it down to create a basic report template for small business use. Read more
Wondering If These Social Media Tools Are Still Free for Small Business? Wondering If These Social Media Tools Are Still Free for Small Business? Breanne Bannon / Tuesday, June 4, 2024 0 270 Article rating: 4.0 When a small business budget can’t stretch any further, the small biz owner looks for free tools to help with social media marketing. Here’s an update to some tools I reviewed in 2016. Read more
See Better GA4 Reports when You Link Your Google Search Console to Include Search Data See Better GA4 Reports when You Link Your Google Search Console to Include Search Data Kate Gingold / Monday, May 27, 2024 0 366 Article rating: 4.0 Engagement Overview was the last stop on our GA4 tour, but there is one additional report, not part of the basic profile, that we suggest you add: Google Search Console (GSC). Read more
What You Should Know about Workaday Email Before Problems Happen What You Should Know about Workaday Email Before Problems Happen Kate Gingold / Tuesday, May 21, 2024 0 452 Article rating: 4.0 Most folks take email for granted – until it suddenly stops working as expected. Here’s what to know about this everyday tool before it becomes a technological nightmare. Read more
Learn the Secret for Viewing Google Analytic's Engagement Overview Learn the Secret for Viewing Google Analytic's Engagement Overview Kate Gingold / Monday, May 13, 2024 0 369 Article rating: 4.0 Marketing is all about how you engage with your prospective customers, and keep them engaged through purchasing and beyond. Here’s how GA4’s Engagement report measures that: Read more
See How Understanding Google Acquisition Reports Grows Your Business See How Understanding Google Acquisition Reports Grows Your Business Kate Gingold / Monday, April 29, 2024 0 409 Article rating: 4.0 In our walk-through of the new GA4 reports, the most useful reports were saved for last. Today’s focus, the Acquisition report, is important to all kinds of businesses and deserves a closer look. Read more
Build the GA4 "Reports Snapshot" to Reflect the Data Most Important to Your Business Build the GA4 "Reports Snapshot" to Reflect the Data Most Important to Your Business Kate Gingold / Monday, March 4, 2024 0 752 Article rating: 4.0 Even if you never delve deeper, the Reports Snapshot from Google Analytics is important for marketing your business, and here’s why: Read more
Learn the GA4 Reports Your Business Needs -- and Those You Could Ignore Learn the GA4 Reports Your Business Needs -- and Those You Could Ignore Kate Gingold / Monday, February 19, 2024 0 427 Article rating: 4.0 The new Google Analytics, GA4, is split up into three main Reports, Explore, and Advertising. Not all may be important to your organization, so let’s take a closer look. Read more
A First Look at Your Business's New GA4 Dashboard A First Look at Your Business's New GA4 Dashboard Kate Gingold / Monday, February 5, 2024 0 574 Article rating: 4.0 Okay, if GA4 was correctly installed on your business website and the data is being recorded properly, it’s time to talk about what you’re seeing. Read more
Do You Worry That Social Media Marketing Is Not Worth Your Time or Money? Do You Worry That Social Media Marketing Is Not Worth Your Time or Money? Kate Gingold / Tuesday, January 30, 2024 0 724 Article rating: 3.0 While you read all the chatter on social media marketing, you might be wondering if it's all just hype. Regardless of the various “expert” opinions, what’s most important is how YOUR bottom line is doing. Read more