At the beginning of a new year, everyone makes predictions on the next marketing trends. These are the ones we think you should keep in mind

As 2023 wraps up, let’s look back at a few of the changes in technology that most affected small businesses and their marketing strategies.

Following the old ways may be easy, but doing business “like we always do” can be a sure path to stagnation or slow failure. Read on for five ways “as always” is hampering your success.

We started talking about ADA compliance for websites last time. The next step is to figure out how to fix it. Today we’ll look at the options available to businesses and organizations.

Can the average business owner or manager do their own SEO? Yes, but – and there are a lot of “buts” to consider – is it a good idea?

What’s your goal? “Make money” surely is every business owner’s goal. But stopping there is a short-sighted mistake that will limit you in the long run. Here’s why:

Last time, we talked about setting New Year’s goals, but to hit your targets, you must start with a good aim. Drafting – and following – a Mission Statement improves that aim.

Tossing out the old year calendar is so satisfying! Now, what great things can we accomplish before December rolls around again? Find out what Sprocket is going to do and maybe get inspired yourself!

Yes, Elon Musk spent most of the year monkeying around with Twitter, but for small biz owners, the following changes were more important to their businesses:

One of the decisions small business owners need to make is whether to create a Facebook Page, start a Facebook Group, or just stick with their current Facebook Profile. Here are highlights of the differences: