Basic Digital Business and Marketing Costs – The Reality vs. Perception Basic Digital Business and Marketing Costs – The Reality vs. Perception Kate Gingold / Tuesday, May 20, 2025 0 235 Article rating: 3.0 Today’s marketing technology is so amazing that clients can be fuzzy on what’s possible and what it costs. As a reality check, let’s walk through some of the top requests we get. Read more
Organize Your Website Pages for Better User Experience AND Better SEO Organize Your Website Pages for Better User Experience AND Better SEO Kate Gingold / Monday, July 22, 2024 1 1020 Article rating: 4.0 While your website’s design may command all of your attention, you should be focusing on your website’s structure. Read on to find out why. Read more
Update your Web Content Because It's Always New to Someone Update your Web Content Because It's Always New to Someone The Sprocket Team / Tuesday, June 6, 2023 0 998 Article rating: 4.0 Because content creation is important to both your website’s SEO and to your social media marketing, don’t hesitate to mine content you have already published. Read more
Actionable Content Creation Tips for Business Owners to Keep on Hand Actionable Content Creation Tips for Business Owners to Keep on Hand The Sprocket Report Kate Gingold / Monday, October 31, 2022 0 1121 Article rating: 3.0 Turning out promotional content on a regular basis can be daunting. If you are running on empty, here are some ideas to inspire you: Read more
Start Building your Audience with a Blog Series Start Building your Audience with a Blog Series Kate Gingold / Monday, October 17, 2022 0 1011 Article rating: 4.0 If you’re already blogging regularly, pat yourself on the back! Now, have you tried blogging a series? Here’s why you should and how to do it: Read more
Raise the Level of Your Marketing Emails Above “Just a Bunch of Boring Words” Raise the Level of Your Marketing Emails Above “Just a Bunch of Boring Words” Sixteenth in a series Kate Gingold / Monday, August 8, 2022 0 1106 Article rating: 3.0 Customer-enticing email requires more than technical best practices. So what should you do when you’re facing that blank computer screen? Read more
Embrace Social Media Management To Head Off the Time Suck Embrace Social Media Management To Head Off the Time Suck The Sprocket Team / Tuesday, June 7, 2022 0 1036 Article rating: 4.0 If you let it, social media for your business can turn into a total waste of time. Employing more efficient processes promotes better discipline. Here’s how to work smarter. Read more
Clean Up Your Website Between the Holidays to Start the New Year Fresh Clean Up Your Website Between the Holidays to Start the New Year Fresh Could be the perfect opportunity! Kate Gingold / Monday, December 13, 2021 0 1313 Article rating: 3.0 If your business slows during the last week of the year, that can be the perfect time to tidy up your website so that you hit the ground running in January. Read more
Content Marketing Is Still a Thing - and Worth Your Efforts Content Marketing Is Still a Thing - and Worth Your Efforts Here's why: The Sprocket Team / Tuesday, August 3, 2021 0 1183 Article rating: 4.0 Nobody wants to be pitched to, sold to, or advertised at. We know what we want and we will go find it for it ourselves, thank you very much. Enter: Content Marketing. Read more
How to Get into the Head of Your Customer on Google How to Get into the Head of Your Customer on Google So they choose you! Kate Gingold / Monday, July 12, 2021 0 1446 Article rating: 4.0 With your business’ marketing and even sales online, it’s imperative you figure out how people find you. So let’s take a closer look at search queries. Read more