A picture may be worth a thousand words, but for marketing purposes, be sure they are the right words by avoiding these mistakes:

Knowing your way around the latest incarnation of Google Analytics will take practice because it’s so different from the last version. Today, let’s look further at Summary Cards.

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them.

In the past year, many very profitable tech companies — Apple, PayPal, Google, Meta to name a few — have laid off many people. They have done this to “maximize shareholder value.” I call this the Jack Welch strategy, named for the former General Electric CEO who laid off more than 100,000 employees to increase short-term stock value and created a company that long-term saw its market cap go from $450 billion to $200 billion.

One of the areas hit first and hardest by these layoffs was these companies’ DEI efforts. At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry.

There’s certainly a trend emerging in the latest social platform performance benchmark reports; TikTok engagement is way down for all brands.

Instagram contests increase engagement and get people talking about your business, but a contest needs careful planning to be successful. Here’s what you should know to get started:

Learn the essentials of on-page optimization to strengthen your website's SEO foundation and boost your organic visibility.

The internet remains one of the best places to conduct business. Websites not only attract new customers but also give you the chance to sell to people directly, making website writing a powerful sales tool.

Below, we explain how to write for the web like a professional. We’ll discuss how website-content writing differs from other writing and share a list of practical, hands-on ways to improve your online copywriting.

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Your entire outreach will fail if your call to action (CTA) is weak.

Even if you never delve deeper, the Reports Snapshot from Google Analytics is important for marketing your business, and here’s why: