Stack the Deck in Your Favor With GA4 Summary Cards to Analyze Your Website
Search
× Search

Sprocket Websites - Blog / News / Updates

Stack the Deck in Your Favor With GA4 Summary Cards to Analyze Your Website
Kate Gingold
/ Categories: The Sprocket Report

If you find this helpful, pay it forward! More after the article...

Stack the Deck in Your Favor With GA4 Summary Cards to Analyze Your Website

Knowing your way around the latest incarnation of Google Analytics will take practice because it’s so different from the last version. Today, let’s look further at Summary Cards.

Every Overview Report found in the Reports menu is a screen of assembled Summary Cards. Each Summary Card is a visualization that displays the data from a specific aspect that relates to the Overview Report you are looking at. We looked at one such Summary Card last time, the Users by Country card.

The information on each Summary Card is displayed through dimension, metrics, and visualization. “Dimension” is usually described through text, like when we changed the filter from Users by Country to Users by City in our previous post. “Metrics” is the quantitative measurement, as in the number of User visits recorded from each city. “Visualization” is the kind of chart used to display the Dimension and Metrics. In our case, it was a list and a bar graph.

All three of these elements can usually be modified as you wish, depending on the kind of Card. Also, most Cards have a blue invitation on the bottom to open a more detailed view of the data report.

Many Summary Cards are already pre-made for your use and the Overview Reports you look at may already include some. You can modify the Cards that are there, rearrange how they appear on the Overview Report, or delete the Cards that aren’t important to your business.

Some of the commonly used Summary Cards are:

  • Realtime           
    This shows you the number of Users on your website within the last 30 minutes and where their devices are located. (Remember, Users are actually measured by device, so one human who visits your site via their computer and then via their phone is counted twice.)
  • Insights 
    Insights often point out anomalies such as more visitors during a time period than expected. This is also where you’ll find recommendations from GA4's AI.
  • Users by Country
    As previously noted, this card details where your Users (devices) are located and it can be modified to measure by City or Region, whichever is most important to your business.
  • User activity over time
    Track the trends of active users to see how they grow or dwindle over time.
  • Views by Page title and screen class
    See a list of the pages on your website that are getting the most views.
  • Event count by Event name
    Remember that everything a User does on your website is now called an “Event.” Events can be clicks, page scrolling, or other User engagements. This card displays your top events.
  • Conversions by Event name
    A Conversion is a special kind of Event. It is defined as “user action that’s valuable to your business.” Your top conversions are listed in this card.
  • Conversions by Platform
    The platforms noted are “Web,” “iOS,” and “Android,” which may or may not be of interest to your business marketing strategies.

You can create a customized Overview Report by assembling your choice of Summary Cards, but there are already Cards assembled in Collections for your use. That, however, is a discussion for another day!

Not everyone has completed the switchover from Universal Analytics to Google Analytics 4. If you haven’t because you’re too busy or too frustrated, let us take this task off your list. Give us a call and let us help!

Photo by Kristóf Sass-Kovan

Did you enjoy this article? Was it helpful? Insightful?
Then please share it! Post it on your favorite Social Media platform(s) so your followers see it.
It's easy. Just click on any of the social icons below and we'll do the heavy lifting for you.
Oh yeah, leave a comment below. We'd love to hear from you. Thanks for visiting!

Print
580 Rate this article:
3.0
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

x
Previous Article Try Clever Instagram Contests to Get More Eyes on Your Business Brand
Next Article Commonsense Tips for the Best-Looking Photos in Your Marketing Materials

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author

x

Stay In-The-Know...

Via QR Code

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Read Archived Articles

Search

GET SOCIAL

LEARN MORE

Get The Sprocket Report

 

Terms Of UsePrivacy StatementCopyright © 2024 by Sprocket Websites, Inc.
Back To Top