You can’t force a marketing message to “go viral,” but you can encourage virality – and measure your efforts – by following a few simple tips.

We wrote about Twitter Analytics back in 2016, but so much has changed since then! If you’re wondering how to measure your Twitter/X performance these days, read on:

Because of the labor required, it’s not recommended, but if you must do your own Search Engine Optimization, read on for some helpful (and free-ish) tools.

Some Google Search Console data might be overkill for the average small business owner, but if you care about SEO, you need to check the Links report. Here’s why:

Now that we have hit all the highlights of Google’s latest incarnation of Analytics, let’s boil it down to create a basic report template for small business use.

Engagement Overview was the last stop on our GA4 tour, but there is one additional report, not part of the basic profile, that we suggest you add: Google Search Console (GSC).

Marketing is all about how you engage with your prospective customers, and keep them engaged through purchasing and beyond. Here’s how GA4’s Engagement report measures that:

Website, social media, pay-per-click ads – you have a lot going on when marketing your business, so you need an easy way to keep track of it all. Like a dashboard tool!

In our walk-through of the new GA4 reports, the most useful reports were saved for last. Today’s focus, the Acquisition report, is important to all kinds of businesses and deserves a closer look.

While there is a plethora of information available in the new GA4 reports, knowing how to read the Life Cycle reports is probably most important for you and your team. Here’s what you’ll find: