Local Search Grid – What to do with the data Local Search Grid – What to do with the data Kate Gingold / Thursday, December 28, 2023 0 319 Article rating: No rating Last time, we introduced the Local Search Grid tool. Now let’s talk about what to do with the data this tool provides. Read more
Looking Ahead to the Marketing Trends Best for Your Business Looking Ahead to the Marketing Trends Best for Your Business Kate Gingold / Monday, December 25, 2023 0 582 Article rating: 4.0 At the beginning of a new year, everyone makes predictions on the next marketing trends. These are the ones we think you should keep in mind Read more
Look How Far Social Media Marketing Has Come in 8 Years! Look How Far Social Media Marketing Has Come in 8 Years! Breanne Bannon / Tuesday, December 19, 2023 0 538 Article rating: 3.0 Eight years ago, I wrote about what social media marketing trends were being predicted for 2016 and thought it might be interesting to see how much has – or hasn’t – changed since. Read more
Google’s 2023 Search quality rater guidelines update: Here’s what changed Kate Gingold / Monday, December 11, 2023 0 0 Article rating: No rating The big focus of changes this year is around user intent and whether Google's search results meet the expectations of users. Read more
Marketing vs Branding: The Key Differences You Need To Understand Kate Gingold / Monday, December 11, 2023 0 0 Article rating: No rating Are you trying to understand the difference between marketing and branding? Want to learn how to apply each correctly to your business operations? The team from Media Update provides some key pointers. Read more
6 ways to use generative AI for your marketing Kate Gingold / Monday, December 11, 2023 0 0 Article rating: No rating Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. This article explores six types of AI use cases in marketing, each offering a unique contribution. Read more
The Past Year's Business Marketing Tech Highlights You Should Know The Past Year's Business Marketing Tech Highlights You Should Know Kate Gingold / Monday, December 11, 2023 0 581 Article rating: 3.0 As 2023 wraps up, let’s look back at a few of the changes in technology that most affected small businesses and their marketing strategies. Read more
Small Biz and NFPs - Stop Relying on "What We Always Do" Small Biz and NFPs - Stop Relying on "What We Always Do" The Sprocket Report Kate Gingold / Tuesday, December 5, 2023 0 526 Article rating: 4.0 Following the old ways may be easy, but doing business “like we always do” can be a sure path to stagnation or slow failure. Read on for five ways “as always” is hampering your success. Read more
Local Search Grid Local Search Grid Kate Gingold / Tuesday, November 28, 2023 0 408 Article rating: No rating One tool to consider adding to your dashboard is the Local Search Grid. This tool is similar to Rank Tracker, but on steroids! Local Search Grid records your business’s ranking across your hyper local area, measured out in a grid. Read more
Sleigh the season: Will caution stifle the holidays or can marketers win? Kate Gingold / Monday, November 27, 2023 0 0 Article rating: No rating Consumer spending is expected to surpass pre-pandemic figures, but brands are proceeding carefully as uncertainty looms. Read more