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How to decide if GA4 is right for you

Kate Gingold 0 0 Article rating: No rating

While GA4 is a powerful tool with a great price point (the standard version, at least, is free), it may not be for you. It is fundamentally different from UA and requires you to learn a new way of tracking data and new interfaces. So, even if you do use GA4, you will have to learn a new system. That means this is the perfect moment to be sure this new analytics system is the right one.

Here is a guide to determining that for yourself.

 

Universal Analytics is going away

Kate Gingold 0 0 Article rating: No rating

Google Analytics 4 is our next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing data. We strongly encourage you to make the switch to Google Analytics 4 as soon as possible.

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