While it’s never a good idea to blatantly copy what your competition is doing, it’s only smart to study them so you can avoid making the same mistakes. Here are five things to look for on the websites of your rivals:

In the digital marketing stone age, we reviewed the Top 5 Free Social Media Management Tools. Recently, we re-read that article and realized so much has changed! Here’s an update.

Nobody wants to be pitched to, sold to, or advertised at. We know what we want and we will go find it for it ourselves, thank you very much. Enter: Content Marketing.

While the craze for infographics peaked a few years ago, their appeal is still strong enough that you should consider creating your own. Here are a few tools to help you get started:

Your business is not a part of some top-secret society. If you’re selling purses, go ahead and ask people to buy purses. Still, a surprising number of websites forget to include a specific Call To Action.

Back when I had only a few weeks’ practice doing Facebook ads, I remember being impressed by the results. Since then, I have racked up years of experience creating and running Facebook ads for clients, so let me tell you what I have found:  Results. 

Networking is vitally important to the growth and success of our businesses. But since not everyone is comfortable networking or has a flair for it, here are three ways to “fake it till you make it.” 

Seven years ago we wrote an article about handling stress in the work place. After an entire year of COVID-19 living, it’s amusing to think how innocent we were in 2013 and how the need to handle business stress is more important than ever. 

Whether we like it or not, social media is here to stay.  Small business owners should definitely make use of this opportunity for promotion and yet they aren’t able to do it on their own. If any of these signs sound familiar, then it’s time to get help:

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In the second half of 2020, you may have noticed that Facebook was promoting the use of hashtags on posts by offering predictive text suggestions. Are you watching to see if it will take and wondering how to do it right for your business?