For the last twelve months, the Federal Trade Commission (FTC) has been considering updates to their Endorsement Guide, which I first wrote about in 2015. Here’s what your marketing team needs to know:

When I first wrote about influencer marketing on social media, it was new and a real game-changer. But is it still a thing in 2023?

While there is power in numbers, you might be wasting valuable marketing dollars trying to reach people who don’t care what you’re selling. Let’s review:

Hashtags have been around since 2007, but how important are they in 2023? Read on to learn whether you should still be using hashtags in your social media marketing.

When new social media platforms seem to pop up every minute, how do you decide which network deserves the biggest chunk of your resources? Answering these questions helps:

Way back in 2015, I wrote about how LinkedIn upgraded its reporting, but so much has changed since. In fact, they improved their analytics again earlier this year. Here are the highlights:

I've had severe secondhand embarrassment for questionable posts – and brands are not immune to social media faux pas. Do me a favor and try to avoid these “don’ts.” 

Wondering whether LinkedIn’s Sponsored Content is worth it? I’ve been researching sponsored options and I think it is – for certain advertising goals. Here’s why:

When I wrote about Instagram back in 2015, I said “just have fun with it.” But Instagram has changed quite a bit since those early days and you might be wondering if we’re still having fun. Let’s review:

One of the decisions small business owners need to make is whether to create a Facebook Page, start a Facebook Group, or just stick with their current Facebook Profile. Here are highlights of the differences: