Should Meta Instant Experience, Formerly Facebook Canvas, Be Your Ad Choice?
× Search

Sprocket Websites - Blog / News / Updates

Should Meta Instant Experience, Formerly Facebook Canvas, Be Your Ad Choice?
Breanne Bannon
/ Categories: DIY Sprocket Solutions

If you find this helpful, pay it forward! More after the article...

Should Meta Instant Experience, Formerly Facebook Canvas, Be Your Ad Choice?

Facebook announced Canvas, hailed as the evolution of mobile advertising, in February of 2016. But this is 2024, and Facebook Canvas is now Meta Instant Experience, so let’s take another look.

I reviewed Canvas back in 2016 and explained how this ad platform was built into Facebook. Facebook called it “an immersive and expressive experience on Facebook for businesses to tell their stories and showcase their products.”

This is still true of Instant Experience, and there are pros and cons to this kind of ad that you should keep in mind when evaluating whether to try it. Some of the pros are:  

Ad delivery

Facebook says it loads fifteen times faster than standard mobile web.


The ad loads full-screen, increasing engagement. The ads are also very interactive with viewers able to tilt to pan, swipe through carousel images, and watch videos.

Provided templates

For businesses without full-fledged marketing departments, Facebook provides customizable templates. The templates are already optimized to work as Instant Experience ads. Just modify them with your brand and message information.

But some of the cons are:

Design hurdles

A flair for design and a mastery of design tools are both important to get the most from Instant Experience. Creating a great original ad can be difficult for many small businesses, but it’s hard to stand out when everyone is using the same templates.

Technical difficulties

Learning new tools and analytics can be time-consuming and frustrating, especially when updates happen frequently. In addition to the investment of design time, figure in the cost of testing and tweaking your ad to find the right audience and consider all of this in your ROI.

Mobile only

Instant Experience was created for mobile devices. Be sure that both you and your target market are mobile-first users.

For certain kinds of businesses, Instant Experience ads can be powerful. Eye-catching ads with the right message for the appropriate audience have been very successful. The click-through rate is usually better, with greater engagement, and lower costs per click.

The question is: Will Instant Experience be successful for your business? Study your marketing plan and crunch the numbers before you jump in with both feet, especially if you are new to Facebook advertising. It might make sense to try out one of the other types of Facebook ads first, those that don’t require as much upfront work.

Whatever advertising you choose to do, don’t neglect your website, the one constant where you, not Facebook, make all of the decisions. If it’s time to spruce up your site as the foundation of a new marketing campaign, give us a call and let’s talk!

This article is an update to “Facebook Canvas: What Is It & Why Do You Need It?” dated 4/4/2016.

Photo by Kindel Media

Did you enjoy this article? Was it helpful? Insightful?
Then please share it! Post it on your favorite Social Media platform(s) so your followers see it.
It's easy. Just click on any of the social icons below and we'll do the heavy lifting for you.
Oh yeah, leave a comment below. We'd love to hear from you. Thanks for visiting!

91 Rate this article:
Breanne Bannon

Breanne BannonBreanne Bannon

Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.

Other posts by Breanne Bannon
Previous Article July Is the Perfect Month to Make Your Website ADA-Compliant
Next Article What to Expect When Your Business's Website Is Audited for Accessibility

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author


Stay In-The-Know...

Via QR Code

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Read Archived Articles




Get The Sprocket Report


Terms Of UsePrivacy StatementCopyright © 2024 by Sprocket Websites, Inc.
Back To Top