Update: Still Free Social Media Management Tools? Update: Still Free Social Media Management Tools? Our update: Breanne Bannon / Tuesday, August 31, 2021 0 887 Article rating: 2.0 In the digital marketing stone age, we reviewed the Top 5 Free Social Media Management Tools. Recently, we re-read that article and realized so much has changed! Here’s an update. Read more
Google Analytics, The Searches Tab Continued Google Analytics, The Searches Tab Continued Kate Gingold / Tuesday, August 24, 2021 0 63 Article rating: No rating A second series of report modules can be found under “View Full Report” in the Google Analytics module for a deeper dive. One is called “Searches” and is where you will find Search Terms, also known as Keywords, that were used by people to find your website. Read more
Data and confused: The increasing complexity of digital ad targeting Kate Gingold / Monday, August 23, 2021 0 0 Article rating: No rating Four key factors that determine whether a business can survive in the complex post-cookie future. Read more
Yelp Allows Businesses to Show COVID Vaccine Requirements Kate Gingold / Monday, August 23, 2021 0 0 Article rating: No rating Yelp recently added two new features for businesses to let their customers know where they stand on COVID vaccine requirements. Read more
Persuasion Science: Marketing Insight From Robert Cialdini Kate Gingold / Monday, August 23, 2021 0 0 Article rating: No rating Do you want to persuade more people to do business with you? Looking for persuasion techniques that work for any business? In this article, you’ll discover three modern principles of persuasion science and what they mean for marketers. Read more
Understanding Bounce Rate – And Why It’s Now Obsolete Understanding Bounce Rate – And Why It’s Now Obsolete Have you heard the latest? Kate Gingold / Monday, August 23, 2021 0 780 Article rating: 4.0 GA4, the latest incarnation of Google Analytics, doesn’t measure Bounce Rate. So what does this mean for your business’s website? Read more
If Business Expos Are Happening Again, Make the Most of Them! If Business Expos Are Happening Again, Make the Most of Them! Safely, of course! Kate Gingold / Tuesday, August 17, 2021 2 885 Article rating: 3.0 After more than a year of canceled events, we have lately seen business expos scheduled again. Unfortunately, these great opportunities are often squandered by folks on both sides of the booth. Here’s what we mean: Read more
Content Marketing Strategy: A Proven Method to Success Kate Gingold / Monday, August 9, 2021 0 0 Article rating: No rating Need to build a content marketing strategy? Wondering how to develop content that grows your business? In this article, you’ll learn what content marketing is and how to create a content marketing strategy that works. Read more
5 Lessons People Wish They Had Learned in Their 20s Kate Gingold / Monday, August 9, 2021 0 0 Article rating: No rating They say hindsight is 20/20, and many people often fantasize about going back in time to give themselves some life-changing advice. While we can’t magically transport ourselves to the past to make some tweaks here and there, we can learn a lot from people who have lived through their mistakes and figured out better solutions moving forward. Read more
Facebook Publishes New Report on the Key Factors Influencing Online Purchases Kate Gingold / Monday, August 9, 2021 0 0 Article rating: No rating Facebook has published a new research report, in conjunction with Kantar, which looks at how the evolution of digital media has disrupted the modern shopping process, and what retail brands and marketers need to plan for within their process. Read more