Successful Search Engine Optimization relies on many factors, but one of the bigger influences is Google’s Business Profile (GBP) for some obvious and not-so-obvious reasons.

Some Google Search Console data might be overkill for the average small business owner, but if you care about SEO, you need to check the Links report. Here’s why:

Much of how search engines work is a mystery, but you can reveal some clues about your website with the Google Search Console tool. Start with the Overview report.

After we suggested adding Google Search Console to your GA4 dashboard, we heard a lot of “What?” and “Why?” questions. So let’s take a closer look at GSC.

While your website’s design may command all of your attention, you should be focusing on your website’s structure. Read on to find out why.

In our walk-through of the new GA4 reports, the most useful reports were saved for last. Today’s focus, the Acquisition report, is important to all kinds of businesses and deserves a closer look.

As we’ve said many times, the latest incarnation of Google Analytics is endlessly configurable, so it’s helpful to group the cards you prefer to see into Collections for easy viewing.

Knowing your way around the latest incarnation of Google Analytics will take practice because it’s so different from the last version. Today, let’s look further at Summary Cards.

Even if you never delve deeper, the Reports Snapshot from Google Analytics is important for marketing your business, and here’s why:

The new Google Analytics, GA4, is split up into three main Reports, Explore, and Advertising. Not all may be important to your organization, so let’s take a closer look.