The cornucopia is a common symbol of Thanksgiving, and Sprocket has used it before in our holiday greetings. This year, it was generated by Artificial Intelligence.

This holiday, skip the promo blast. See how brands like La Quinta built loyalty through care and conversation — and how you can, too.

AI may run the web, but conversation drives it. Build forums that boost authority and create content no algorithm can copy.

According to Randstad’s 2025 Workmonitor report, 62% of employees globally now hide aspects of themselves at work, a sharp increase from 55% the previous year. Even Gen Z, known for championing authenticity online, is the most likely to hide at work.

We live in an era where social platforms function as news sources, search engines, and reviews. But with so many brands competing for attention online, authenticity is vital, which is where micro-influencers are important.

Apps churn and social trends fade — but email endures. Learn why scaling customer trust and loyalty still starts in the inbox.

More employees are reporting that they are skipping lunch at least once a week, and it’s making workers extra “hangry.”

Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence.

The longer data is tracked, the more our industry is learning about how AI impacts digital marketing. Sprocket is seeing similar outcomes within our own client base.

It’s November already, and you know life is only going to get busier. Take some of the pressure off by planning the next few months of marketing with a digital content calendar.