Months of lock-down. Employee issues. Constantly changing guidelines. Refreshing your website may be way down on your To Do list, but prospective customers are coming back in droves and want to know if you’re still in business. Here’s a quick checklist for updating a stale website

​Pew Research reports that 81% of Americans own a smartphone. So the chances are very high that your customers also have one – and are looking at your website on it. 

All marketing gurus during the past few years have exhorted business and not-for-profit managers to upgrade their old websites to mobile-friendly ones. Many pooh-poohed the need and claimed their customers weren’t mobile users. Were they right all along?

This month we’re celebrating a few things here.  Here at Sprocket Websites we’re celebrating our 6 year anniversary! We’re also celebrating a great first half of 2016.  To end the first half of 2016, we’d like to take a look back at our most popular articles so far this year.  These are the articles that viewers have read and interacted with the most in the last 6 months.  We love seeing the topics that interest you, so we can give you more of what you’re interested in.  Happy Anniversary!

No, email marketing is not dead.  In fact, email marketing is kind of huge right now.  I can tell you that with Black Friday/Cyber Monday/Crazy Holiday Deal Madness behind me -I did most of my online shopping based on email marketing campaigns sent from a few stores I frequent online.  I can also tell you that I am a repeat shopper at most of those places online not only because I love their products, but also because they continually send me emails that hit the nail right on the head.  What are they doing right?  I'm glad you asked...