If Your Website Is Annoying Mobile Users, It's Long Past Time to Fix That If Your Website Is Annoying Mobile Users, It's Long Past Time to Fix That The Sprocket Team / Tuesday, January 16, 2024 1 862 Article rating: 3.0 Everyone and their mother have mobile phones in their pockets, but judging by the number of bad mobile websites, it's hard to believe. Is yours one of the annoying ones? Read more
Look How Far Social Media Marketing Has Come in 8 Years! Look How Far Social Media Marketing Has Come in 8 Years! The Sprocket Team / Tuesday, December 19, 2023 0 786 Article rating: 3.0 Eight years ago, I wrote about what social media marketing trends were being predicted for 2016 and thought it might be interesting to see how much has – or hasn’t – changed since. Read more
Is Your Website Mobile-Friendly for Customer Viewing? Are You Sure? Is Your Website Mobile-Friendly for Customer Viewing? Are You Sure? Kate Gingold / Tuesday, April 25, 2023 1 924 Article rating: 3.0 Eight years ago, Google started penalizing websites that were not mobile-friendly. Yet, 23.83% of the world’s top websites miss the mark. Does yours? Read more
A Quick Glance Back at the Digital Marketing Changes in 2022 A Quick Glance Back at the Digital Marketing Changes in 2022 Kate Gingold / Monday, December 12, 2022 0 1214 Article rating: 4.0 Yes, Elon Musk spent most of the year monkeying around with Twitter, but for small biz owners, the following changes were more important to their businesses: Read more
Yes, Some of You Are Still Making These Mobile Marketing Mistakes Yes, Some of You Are Still Making These Mobile Marketing Mistakes When was the last time you checked? The Sprocket Team / Tuesday, February 15, 2022 0 1379 Article rating: 3.0 Believe it or not, there are still business websites out there that not only look horrible on a mobile phone, but are impossible to use. That’s not you, is it Read more
Now Is a Good Time to Update Your Stale Website Now Is a Good Time to Update Your Stale Website Rather than "return to normal," be better! Kate Gingold / Tuesday, May 25, 2021 0 1446 Article rating: 3.0 Months of lock-down. Employee issues. Constantly changing guidelines. Refreshing your website may be way down on your To Do list, but prospective customers are coming back in droves and want to know if you’re still in business. Here’s a quick checklist for updating a stale website Read more
How Well Does Your Website Work for Mobile Visitors? How Well Does Your Website Work for Mobile Visitors? The Sprocket Report Kate Gingold / Tuesday, September 15, 2020 0 1436 Article rating: 2.0 Pew Research reports that 81% of Americans own a smartphone. So the chances are very high that your customers also have one – and are looking at your website on it. Read more
"Mobile Friendly" Is Now "Mobile First" "Mobile Friendly" Is Now "Mobile First" The Sprocket Report Kate Gingold / Tuesday, April 30, 2019 0 2258 Article rating: 4.0 This is an update to "’Mobile’ Means ‘Move’” dated 12/10/2012.Just a few years ago, folks were on the cutting edge if their websites were mobile-responsive. Today, websites are designed from the start to be viewed mainly on mobile devices. Read more
Prepare for Google’s Mobile First Index Prepare for Google’s Mobile First Index DIY Sprocket Solutions The Sprocket Team / Thursday, May 4, 2017 0 3364 Article rating: No rating Smartphone use for internet search has exploded over the last few years. Previously, Google has analyzed content for ranking of search results primarily from the desktop version of a website vs a mobile version. More and more people are using mobile devices every day to search and navigate the internet. Because of this, Google has decided to change everything around and start prioritizing the mobile versions of websites. This new index will be rolled out over the next few months. It means that there will be big changes for marketers and website owners to prepare for. Read more
Are Your Customers Mobile Website Users or Not? Are Your Customers Mobile Website Users or Not? The Sprocket Report Kate Gingold / Monday, November 21, 2016 0 4243 Article rating: No rating All marketing gurus during the past few years have exhorted business and not-for-profit managers to upgrade their old websites to mobile-friendly ones. Many pooh-poohed the need and claimed their customers weren’t mobile users. Were they right all along? Read more