The Sprocket Report
This is an update to "’Mobile’ Means ‘Move’” dated 12/10/2012.Just a few years ago, folks were on the cutting edge if their websites were mobile-responsive. Today, websites are designed from the start to be viewed mainly on mobile devices.
DIY Sprocket Solutions
Smartphone use for internet search has exploded over the last few years. Previously, Google has analyzed content for ranking of search results primarily from the desktop version of a website vs a mobile version. More and more people are using mobile devices every day to search and navigate the internet. Because of this, Google has decided to change everything around and start prioritizing the mobile versions of websites. This new index will be rolled out over the next few months. It means that there will be big changes for marketers and website owners to prepare for.
The Sprocket Report
All marketing gurus during the past few years have exhorted business and not-for-profit managers to upgrade their old websites to mobile-friendly ones. Many pooh-poohed the need and claimed their customers weren’t mobile users. Were they right all along?
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This month we’re celebrating a few things here. Here at Sprocket Websites we’re celebrating our 6 year anniversary! We’re also celebrating a great first half of 2016. To end the first half of 2016, we’d like to take a look back at our most popular articles so far this year. These are the articles that viewers have read and interacted with the most in the last 6 months. We love seeing the topics that interest you, so we can give you more of what you’re interested in. Happy Anniversary!
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Here, in the age of mobile internet, you may think that it’s nearly impossible to lose mobile readers. Well, you’d be wrong about that. Even though a vast majority of people are checking in while on the go, an increasing number of people are getting fed up with certain annoyances associated with reading articles or visiting websites when using their phones. What are these huge annoyances?
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The end of the year is fast approaching and it’s time to take a look ahead. What do we have to look forward to in 2016? What trends are on the way out and which are here to stay? Anything new on the horizon? Well, slow down, I’ll fill you in.
The Sprocket Report
If you have put off updating your website to make it mobile-friendly, the day of reckoning is at hand. By April 21, Google will start penalizing websites that have not been optimized for mobile devices, making your online marketing that much tougher. You simply MUST update your site.
DIY Sprocket Solutions
No, email marketing is not dead. In fact, email marketing is kind of huge right now. I can tell you that with Black Friday/Cyber Monday/Crazy Holiday Deal Madness behind me -I did most of my online shopping based on email marketing campaigns sent from a few stores I frequent online. I can also tell you that I am a repeat shopper at most of those places online not only because I love their products, but also because they continually send me emails that hit the nail right on the head. What are they doing right? I'm glad you asked...
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We’re waving farewell to 2014 and diving headfirst into 2015 –hopefully it’s a good one! Meanwhile, social media is ever growing, ever changing, and ever present. So, what trends can we expect in the New Year? There are several ideas floating around there. We’ll see what you think of them.
Now that you are social and keeping in touch with your customers and clients –it’s time to make sure you’re staying up to date. You don’t have to spend a lot of time to stay relevant. Just give yourself a checklist that you can refer back to every other month or so to make sure that you’re updated and appealing to customers the way that you intend to.