What Sprocket Clients and Colleagues Read During the Past (Weird) Year What Sprocket Clients and Colleagues Read During the Past (Weird) Year The Sprocket Report Kate Gingold / Monday, December 28, 2020 0 1140 Article rating: 3.0 December brings out the analyst in all of us as we look over the past months to plan for the coming year. Our Sprocket Report research reveals that the most-read articles of 2020 were a very mixed – and representative - bag. Read more
Reasons why not to buy a shiny new thing Kate Gingold / Friday, December 25, 2020 0 0 Article rating: No rating The martech space is full of shiny things – usually with an alphabet soup flair like: CDP, DAM, DSP, iPaaS, etc. For every shiny thing, there’s a legion of salespeople and evangelists behind it. So, why wouldn’t I or you want to buy a shiny thing? Read more
How to Create Facebook Video Ads, According to HubSpot Advertisers Kate Gingold / Friday, December 25, 2020 0 0 Article rating: No rating Facebook's increased focus on video isn't only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video. Read more
Audio ads on YouTube expand reach and grow brand awareness Kate Gingold / Friday, December 25, 2020 0 0 Article rating: No rating Whether it’s to squeeze in a living room workout before dinner, catch up on a podcast or listen to a virtual concert on a Friday night, people are increasingly turning to YouTube as they spend more time at home Read more
Weigh Social Media Platforms for Best Business Boosting Weigh Social Media Platforms for Best Business Boosting Breanne Bannon / Tuesday, December 22, 2020 0 1787 Article rating: 4.0 Social Media for businesses has been around long enough to become an obvious marketing tool. We have written about it for years, but the platforms keep changing and overworked business owners are still wondering how to do it right. Read more
The 5 Most Important Social Media Trends to Watch for in 2021 Kate Gingold / Monday, December 14, 2020 0 0 Article rating: No rating What are the most important social media trends in 2021 for brands and businesses? We surveyed 11,000 marketers to find out. Read more
How Today's Numbers Drive Business Decisions for Next Year Kate Gingold / Monday, December 14, 2020 0 0 Article rating: No rating "...you have an opportunity to regroup and get a fresh start next year. And it all starts with examining your current cash flow." Read more
How to effectively plan sprints for agile marketing teams Kate Gingold / Monday, December 14, 2020 0 0 Article rating: No rating The idea behind the sprint (which comes from the Scrum framework) is to have a short time-boxed cycle for planning and executing work. Read more
"White Christmas" and Company Culture: Focus for Small Business "White Christmas" and Company Culture: Focus for Small Business The Sprocket Report Kate Gingold / Monday, December 14, 2020 2 1267 Article rating: 3.0 Small business owners are a little tense in 2020, even during the holiday season. Like any organization, those in charge set the tone and culture for the rest of the group. What efforts are you making to set the right tone? Read more
Holiday Business Ideas to Keep an Eye on into 2021 Holiday Business Ideas to Keep an Eye on into 2021 Kate Gingold / Tuesday, December 8, 2020 0 1404 Article rating: 4.0 Just last year we updated our 2013 article about online shopping. But 2020 is a whole new kind of animal and the lessons we’re learning now will help in the coming year. Read more