Wondering whether LinkedIn’s Sponsored Content is worth it? I’ve been researching sponsored options and I think it is – for certain advertising goals. Here’s why:

Once you know how to read the Google Business Profile Audit, you’ll want to compare yourself to the competition and rise above them.

Businesses looking to improve their web presence and build website leads can do so with a well-developed search engine optimization campaign, according to a recent report from Fleishman-Hillard. The company found that 89 percent of consumers turn to Google, Bing or another search engine to find information on products, services or businesses prior to making purchases.

74% say communicating honestly and transparently is more important now than pre-pandemic.

When done effectively, humor can be a powerful tool that can greatly enhance your respect, prominence and prestige — that is, your status — as a leader. It can also enhance your followers' status and motivate them to use their newfound influence to advocate for improvements to the organization. But in order to leverage the benefits of humor, you need to be aware of the costs. 

It’s a buzzy trend in marketing right now – because it works! So how are you actually supposed to use storytelling in your business emails?

Sure, it’s everywhere, but is social media marketing really a must-have for smaller businesses or is it just another way to take a cut of your profits? Let’s look at the facts. 

In February 2022, they renamed the News Feed to just the Feed. At the time, they said it was just a cosmetic change that would not impact the app experience. Now, they have made yet another change that will definitely impact how you experience the app. Here are the details.

Here are three communication skills every entrepreneur must have to foster a successful business.

“The past two years forced people to reinvent how they celebrate the holiday season and in these challenging economic times, many are shopping early to help save ahead of the holiday rush."