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The FTC Is Banning Businesses From Writing, Buying Their Own Reviews and Bot Followers

Kate Gingold 0 0 Article rating: No rating

The Federal Trade Commission (FTC) banned buying or selling fake reviews (AI-generated or human-written) in a final rule published Wednesday. The rule, which the FTC unanimously approved, stops anyone who doesn't have experience with a product from writing a review about it. It takes effect in October and follows nearly two years of public comments, clarifications, and adjustments.

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