Some Google Search Console data might be overkill for the average small business owner, but if you care about SEO, you need to check the Links report. Here’s why:

Accessibility is still as important as ever in 2024. Not just because it makes your website accessible to everyone, ensuring you’ll be able to reach your entire audience, but also because Google thinks accessibility is important. After all, they want to provide helpful content to their users. And what’s more helpful than content that everyone can access and read? So let’s take a look at some interesting accessibility trends emerging in 2024. They might be of interest to your website.

Is TikTok part of your marketing mix for your holiday outreach plan? If so, then this is a must-read.

ChatGPT can assist with tasks like generating content or crafting SEO-friendly outlines. But it can’t replace a comprehensive, carefully planned SEO strategy or the sophisticated search functionality search engines like Google provide.

Since Pinterest is a visual platform, it’s perfect for visual-heavy brands looking to drive traffic, increase brand awareness, and engage with potential customers. Here are five strategies to effectively use Pinterest for marketing your business:

Graphs are pretty, but the real story of your website’s success is the numbers. Google Search Console (GSC) search results tell you what Users are looking for and if you’re providing it.

X is looking to expand its publishing options, with a new API update that will enable external apps to facilitate post creation up to 4,000 characters.

The Federal Trade Commission (FTC) banned buying or selling fake reviews (AI-generated or human-written) in a final rule published Wednesday. The rule, which the FTC unanimously approved, stops anyone who doesn't have experience with a product from writing a review about it. It takes effect in October and follows nearly two years of public comments, clarifications, and adjustments.

Learn how to craft content that stands out in 2024, drives search traffic, and resonates with your audience by mastering these best practices.

While new social media platforms pop up constantly, Facebook continues to be a formidable marketing tool deserving your serious attention. Have you followed these best practices?