Sprocket Websites - Blog / News / Updates

How to Juggle Marketing in Busy Times

The Sprocket Report

Kate Gingold / Monday, July 30, 2018 0 3311 Article rating: 4.0

It’s the small business owner’s dilemma: There’s no time for marketing when you’re making money and no money for marketing when you have time. How do you keep your balance when you're overwhelmed?

Using a Lack of Search Results to Create Great Content

DIY Sprocket Solutions

Breanne Bannon / Thursday, July 26, 2018 0 1995 Article rating: 3.5

In any given business, there are common keyword phrases. Local bakeries pop up for “cakes” or “cookies”. Real estate agents will pop up for “real estate agent” or “home selling”. As a small business owner, it’s essential to brainstorm the search terms that will lead people to you. But when there is a lack of search results on a specific topic, can you jump in?

Make Your Best First Impression Online

The Sprocket Report

Kate Gingold / Monday, July 16, 2018 0 2143 Article rating: 4.0

Summertime often means folks are out of the office or just plain distracted. It can also be a great time to find and fix inaccurate online profiles you may have overlooked during the rest of the hectic year.

Email Marketing: Customers Want to be Treated as Individuals

DIY Sprocket Solutions

Breanne Bannon / Wednesday, July 11, 2018 0 2499 Article rating: 4.0

Email marketing campaigns constantly run the risk of being redirected straight to the spam folder. Just as often, recipients will follow the steps to unsubscribe to messages that they don’t see value in and that they view as junk. The truth is –no one wants to be sold to. In addition, people want to be treated as an individual. Email marketing runs in dangerous territory as the majority of campaigns are selling hard and marketing to the masses instead of tailoring an experience to the individual.

Dealing with SSL Deadlines and Security

The Sprocket Report

Kate Gingold / Monday, July 2, 2018 0 3069 Article rating: 4.0

July marks another deadline for your website – that’s the When. Discover the Who, What and Why you need to deal with this security issue NOW.

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