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8 Ways to Drive Sales from Black Friday Facebook Ads

Kate Gingold 0 0 Article rating: No rating

While Black Friday can be hugely profitable, it’s also extremely chaotic. As a Facebook marketer, you’ll be dealing with insane levels of competition, as rival brands pour eye-watering budgets into their campaigns and scramble to reach the same audiences. If you think you can approach Black Friday like any other Facebook ad campaign, you’ll need to think again.

The three types of digital value that get customers to buy

Kate Gingold 0 0 Article rating: No rating

In the face of dwindling customer attention, most marketers turn to value. Marketers believe that if they offer more valuable digital content, their brands will get more attention and more engagement (a virtuous cycle), and more of the commercial outcomes digital is supposed to deliver. Things like more purchases, increased purchase frequency, and customer advocacy.


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