While Not Brain Surgery, Search Engine Optimization Is Best Done by a Pro
× Search

Sprocket Websites - Blog / News / Updates

While Not Brain Surgery, Search Engine Optimization Is Best Done by a Pro
Kate Gingold
/ Categories: The Sprocket Report

If you find this helpful, pay it forward! More after the article...

While Not Brain Surgery, Search Engine Optimization Is Best Done by a Pro

Can the average business owner or manager do their own SEO? Yes, but – and there are a lot of “buts” to consider – is it a good idea?

  • You don’t get a treatment plan before your doctor examines you and gives a diagnosis.
  • Your orthodontist won’t train you so you can straighten your own teeth.
  • You can’t get in shape just because you signed up for a gym membership.

Yet business owners often think of Search Engine Optimization as a cheap and easy Do-It-Yourself task. Maybe it’s time to dispel that assumption. Let’s run through the steps for improving a website’s SEO so you can see the effort it takes and make your own decision on whether it’s a DIY project worth your time:

Audit your current website.

An audit will determine what has already been done and what should be done next. That prevents duplicating efforts and plans steps in the proper sequence. For instance, it’s useless to rewrite the content of a web page before search term analysis has been completed.

There are auditing tools that report a website’s weaknesses. While some free tools are available, the best ones are not free, and they are a bit expensive to run for just one website. Agencies that provide audits on a regular basis already have subscriptions to these tools, so working with an agency can give you more information for less money.

Set up measurement.

If you don’t measure, you can’t know if you’re improving. Either you or your SEO pro will need a way to track your website’s progress. Google offers a system (the current version is called "GA4") that measures traffic at your website, but it is difficult to learn, plus there is other data to be weighed as well, including from social media, Google Business Profile, other websites, and more.

Research keywords.

Search engines rely on keywords to index your web pages and then serve them up when a user is searching online. It can be a tricky balancing act to figure out the best terms to use.

If you are an insurance agency, it might seem like a no-brainer to use the keyword “insurance.” True, the number of searches for “insurance” last month was nearly a million, but it has huge competition with other websites, so the chances of a prospective client finding you using that particular keyword is pretty darned slim.  

That’s why in addition to the obvious terms, it is important to include words that are less searched for, but which will serve up your website more often and higher in the list. Fortunately, there are tools that can help find that right balance, usually only available to SEO Pros.

Optimize website content, meta tags, and site map.  

This is where it gets more technical. While the average person might be comfortable writing content that includes newly researched keywords, figuring out where meta tags are in the website code and how to update them can be frustrating. A tech expert can take care of these tasks much faster and more accurately.

Build backlinks.

What your website says is only half the SEO battle. The other half is what others say about you. Search Engine Optimization also involves links back to your site. Building links from “good” websites helps boost your site’s trustworthiness, but you also want to sever connections from “bad” websites. Again, agencies have better access to tools for this and can do it quicker and better.     

Measure and report.

After doing all of this work, you’re going to want to see the results. And once you have some results, you’ll need to analyze what it all means. What kind of improvement should you see in one month? How about in six months? Should this number be going up or down? Is this a big change or just a modest one? When you don’t have a lot of experience with SEO and SEO tools, it can be hard to interpret what’s really happening.

Stay on top of developments.

An algorithm updated. A tool was sunsetted. A new process was introduced. We’re talking about technology, so the changes happen constantly. When you are focused on your own business, it can be hard to keep up with what’s going on in the SEO world, too.

We often share tips on how to improve a website’s SEO because if someone is running a business, they are obviously plenty smart and could implement those tips if they have the time and the inclination. More importantly, we hope to educate people so they understand the process and don’t fall prey to pricey “experts” who promise results through some black box magic. Well-informed clients make the best partners!

When you are ready to let the Sprocket team be your SEO partner, give us a call. Or take just the first step by running our free SEO audit of your business website. You are under no obligation to work with us, and you will learn a lot about your site. Try it and see!

Photo by cottonbro studio

Did you enjoy this article? Was it helpful? Insightful?
Then please share it! Post it on your favorite Social Media platform(s) so your followers see it.
It's easy. Just click on any of the social icons below and we'll do the heavy lifting for you.
Oh yeah, leave a comment below. We'd love to hear from you. Thanks for visiting!

612 Rate this article:
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Previous Article Facebook Updated Its Algorithm Again, so Make the Most of It
Next Article Common Business Website Problems - How to Diagnose and Fix Them!

1 comments on article "While Not Brain Surgery, Search Engine Optimization Is Best Done by a Pro"

Avatar image

Affordable Seo Services

Thank you for all of your hard work. I appreciate you sharing. I'll also impart some helpful knowledge.


Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author


Stay In-The-Know...

Via QR Code

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Read Archived Articles




Get The Sprocket Report


Terms Of UsePrivacy StatementCopyright © 2024 by Sprocket Websites, Inc.
Back To Top