Folks today get their internet questions answered by chatbots and AI summaries instead of reading full blog posts. That means your blog needs to be cited by AI, and there are new writing rules to follow.

You have no doubt heard the marketing advice to “tell your business story.” While that’s a great way to engage customers and differentiate your brand, today it is AI telling your story. Are you feeding it the right one?

Online marketing, as it has long been practiced, is undergoing a revolution, but the shift is not as drastic as you might fear. Fully embracing E-E-A-T guidelines is the way to stay ahead.

Just as business owners were getting comfortable with updating their websites for SEO, warnings started appearing about AEO and GEO. So, what exactly are these acronyms, and how are they affecting digital marketing?

“Hit counters” were early website metrics. Back then, we measured the kind and length of “visits.” Today, “visitors” are more likely to be AI bots than humans, so should we still be counting them?

The new year inspires many of us to do things differently. Better! The Sprocket team is ready – are you? Read on to see how we can help jumpstart your success this year:

The longer data is tracked, the more our industry is learning about how AI impacts digital marketing. Sprocket is seeing similar outcomes within our own client base.

Competition is intense on the internet, and AI summaries are only making it worse. Better branding is what experts suggest, and one way to do that effectively is to focus on a niche.

Yes, comprehending today’s Search Engine Optimization landscape is overwhelming. Your competition is also perplexed and hesitating, which is why it is vital that you act now.

We’ve been discussing search engine optimization best practices, which make a great blueprint for building a new website. But what if you aren’t ready to start all over? Here’s a checklist for retrofitting the website you already have: