The longer data is tracked, the more our industry is learning about how AI impacts digital marketing. Sprocket is seeing similar outcomes within our own client base.

Competition is intense on the internet, and AI summaries are only making it worse. Better branding is what experts suggest, and one way to do that effectively is to focus on a niche.

Yes, comprehending today’s Search Engine Optimization landscape is overwhelming. Your competition is also perplexed and hesitating, which is why it is vital that you act now.

We’ve been discussing search engine optimization best practices, which make a great blueprint for building a new website. But what if you aren’t ready to start all over? Here’s a checklist for retrofitting the website you already have:

Lately, a big buzzword (buzzphrase?) has been “Search Intent,” which is crucial to successful online search today. Read on to learn what this is and why your web content should reflect it.

Search is changing fast, which means your search engine optimization techniques also have to change. While there is no guaranteed road to success, read on for some tips that will help.

Your prospect asks Google a question. They get an answer in the AI Summary. And they never go to your website that provided Google the answer. Great for them. Lousy for you. So, is SEO now useless?

Working to improve the SEO of your business website? You’ve probably run across references to “schema” and wondered what it is and if you really need it. Read on for a brief overview.

“But frankly, most of our industry does not know what it’s doing right now.” When that quote smacked us upside the head, we had to learn more. Here’s what we know:

Today’s marketing technology is so amazing that clients can be fuzzy on what’s possible and what it costs. As a reality check, let’s walk through some of the top requests we get.