If you’re new to the game, or heck –even if you’ve been around awhile, you probably have heard phrases like content marketing or SEO being thrown around all over the place. Also, if you’re anything like me, you’ve spent a lot of time blindly shaking your head going, “Sure, yeah, SEO super important. Oh, yeah, content marketing is where it’s at right now…” All the while feeling like you’re speaking in tongues. So, let’s break it down. What IS the difference between SEO, social media marketing, and content marketing? What do each of these things mean?

We’re all talking and reading about social media and you may be wondering how much of the discussion is simply hype. You’ll hear strong opinions both ways, but the bottom line is:  How is YOUR bottom line doing?

Busy entrepreneurs say “Prove that wading through the Google Analytics of my website is worth my time.” Challenge accepted! Here are three real case studies from our clients on how they are using Analytics to improve their businesses.

"I'll make you Number One on Google!" You’re bound to have heard that promise before. In some ways being number one has never been more difficult to achieve. Search engine results have changed a lot and more change is on the horizon. Here’s what that means for you:

The best way to be found online by prospective customers is to honestly and obviously tell search engines that you are the best result for the customer’s search. Don’t waste time trying to ferret out the latest SEO tricks. Instead, make sure you’ve completed these 5 first steps.

On Wednesday, May 13, I gave a talk for Naper Launch, an initiative of the Naperville Public Library to help entrepreneurs launch businesses, in honor of Small Business Week. Here's how it went.

Twitter and Facebook ads, content marketing, search engine optimization – with so many evolving options to consider, it’s easy to get caught up in the details and lose focus on the bigger picture. Are you sabotaging your business because you aren’t properly prepared to make marketing decisions?

To make the most of the coming year, you may be looking into Search Engine Optimization (SEO) to boost your website’s visibility. Before you respond to that unsolicited email promising to make you millions via SEO, do your homework so you know what you’re buying.

There comes a time in every person’s life when they’ve got to ask themselves –is it time to redesign my website?  That may not actually be true.  The truth is, however, that if you DO have a website and if you ARE invested in it –it is worth a second look every now and then to see if there is actually need to shake things up a bit.  This could be anything from swapping out colors, to changing your whole theme.  Maybe your little spokesperson is a brunette, but you heard blondes have more fun.  Whatever your reasoning, if you are asking yourself if it’s time to redesign, here are a few pieces to look at that may need a little tweaking, moving, and shaking.

This article has been updated on 7/24/2019 with the article entitled “What's New for Search Engine Optimization Success?"