This article has been updated on 8/08/2019 with the article entitled "The Truth About SEO: Can't Buy Google's Love".

So you wanna be at the top of the search engines you say?  How much is it going to cost you, you ask?  Nothing. Nada. Zip.  Google’s love is not for sale folks.  You’re going to have to wine and dine her; you’re going to have to work for it a bit.  So, if you can’t buy a higher ranking, how does it work then?  And what, exactly, do you have to do to make it to the top?

This article has been updated on 3/21/2019 with the article entitled “Keep Your Website Content Fresh to Stay Searchable"

When planning out how you’re going to pull your website together (and even after you already have it all together!) remember something very important, the content on your site is absolutely one of the most important components.  I’m not going to pretend that all of you know what SEO means, because I didn’t know what it meant before either.  SEO is search engine optimization.  Basically, search engines like Google, Bing, Yahoo, etc. are out there scouring the web trying to find some relevant, fresh, and substantial content to fill their searches with.  What does this mean for your business website? UPDATE YOUR CONTENT, do it often, and keep it relevant to what your customers are looking for. 

How do you know if you're improving or losing if you don't measure your progress? We're all about measuring and encourage our clients to make use of the website analyzing tools we provide them.

So what should you be measuring? That depends on the goals you made for your site.

You did set goals for your website, didn't you? If not, read on for four that will get you started.

Small business owners often feel like circus performers – spinning plates like mad and hoping that if we keep everything moving it won't all come crashing down around us. That sort of stressful environment forces us to think on our feet, but we often don't get a chance to really think things through.

Making snap decisions about your business website could really hurt. You owe it to yourself to make your website a priority. Consider this:

While we certainly don’t advocate turning toward the Dark Side of the web, spammers also employ perfectly ethical techniques that legit businesses fail to use themselves. You’re just as smart as a spammer -- learn from their experience.

You know how it happens – you make grand plans on New Year’s Eve to completely overhaul your health, your house, your business. You start out strong but by February, you’re losing steam and by March your grand plans are merely guilty memories.

Improving your website is a goal that will pay you back nicely this year, so don’t sabotage your efforts by biting off more than you can chew. Taking these baby steps towards improvement means you might actually accomplish your goals –encouraging you to take a few more!

This article was updated on 3/13/2019 with the article entitled "Getting Started with Do-It-Yourself SEO."

This article was updated on 3/6/2019 with the article entitled "Getting Started with Do-It-Yourself SEO."

Paying for Search Engine Optimization?
Getting what you paid for?
Wishing you could afford SEO?
Trying to do it yourself?

Or are you just ignoring the whole SEO discussion entirely?

Read on for a few simple tips that help you figure out what you have, what you need and how to make it happen.