Working one day less per week improved revenue, retention, and employee health, according to a new study.

Today isn't Tuesday, it's Wednesday! No, it isn't 2025, this year is 2025! Google AI Overviews again fail to answer simple questions.

The question this post is trying to answer is “Should I boycott ChatGPT or limit how much I use it for the sake of the climate?” and the answer is a resounding and conclusive “No.”

Every business has a website, but few truly capitalize on the potential for engaging past customers and encouraging new ones. Here are some features to consider adding:

If your organization has a presence on social media, do you know why? If you haven’t first set goals and then measured the results, you’re just wasting valuable resources.

Think meeting authentication requirements is enough? Here’s what most senders miss and how to fix it to boost deliverability and engagement.

The arrival of ads in AI Overviews marks a big shift for Google search, though it's still unclear how the new ad format will perform.

When done right, they can drive sales and provide positive experiences that keep customers coming back. But poorly designed chatbots can frustrate customers and drive them away — sometimes for good.

Since websites with e-commerce capabilities have never been easier to use or more affordable, e-commerce might be the differentiator for your business. Let’s consider the options:

Take your business to the next level with actionable insights into optimizing your online presence - presented by NorthStar Marketing Services LLC