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Digital advertisers still looking for recipe to thrive in cookieless world

Kate Gingold 0 0 Article rating: No rating

Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

The lost art of talking to customers

Kate Gingold 0 0 Article rating: No rating

When was the last time you talked to your customers? I’m talking about real conversations with customers, where you actually listen — not just slapping a chatbot on your website with some predefined responses, or sending out an NPS survey via email. If you’re like most companies, it probably wasn’t recently enough. That’s because talking to customers has become a lost art.

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