Learn from this Year's Giving Tuesday to Plan for Next Year's Learn from this Year's Giving Tuesday to Plan for Next Year's Kate Gingold / Monday, November 28, 2022 0 326 Article rating: 4.0 Like us, you are probably involved with a not-for-profit close to your heart. One way you can support them this Giving Tuesday is to help build their online community. Read more
Start Building your Audience with a Blog Series Start Building your Audience with a Blog Series Kate Gingold / Monday, October 17, 2022 0 371 Article rating: 4.0 If you’re already blogging regularly, pat yourself on the back! Now, have you tried blogging a series? Here’s why you should and how to do it: Read more
Support your Website Optimization with On-The-Nose Social Media Support your Website Optimization with On-The-Nose Social Media Nineteenth in a series Kate Gingold / Monday, September 19, 2022 0 418 Article rating: 4.0 Prove to search engines that your website it the best result by building a strong and relevant social media presence that underscores your site’s importance. Here’s how: Read more
Storytelling Is the Inside Tip for Building Better Customer Relationships with Email Storytelling Is the Inside Tip for Building Better Customer Relationships with Email Seventeenth in a series Kate Gingold / Monday, August 22, 2022 0 478 Article rating: 4.0 It’s a buzzy trend in marketing right now – because it works! So how are you actually supposed to use storytelling in your business emails? Read more
Raise the Level of Your Marketing Emails Above “Just a Bunch of Boring Words” Raise the Level of Your Marketing Emails Above “Just a Bunch of Boring Words” Sixteenth in a series Kate Gingold / Monday, August 8, 2022 0 494 Article rating: 3.0 Customer-enticing email requires more than technical best practices. So what should you do when you’re facing that blank computer screen? Read more
The Difference Between Brand Recognition and In-Your-Face Promotion The Difference Between Brand Recognition and In-Your-Face Promotion Ninth in a series Kate Gingold / Monday, May 2, 2022 0 960 Article rating: 4.0 How do you push your business without being so pushy that you push customers away? Read on for guidelines for building the right kind of brand recognition, the kind that encourages sales. Read more
Best-Practice Tips for Better Organic Social Media “Fishing” Best-Practice Tips for Better Organic Social Media “Fishing” Seventh in a Series Kate Gingold / Monday, April 4, 2022 0 660 Article rating: 4.0 Success on any social media platform doesn’t just “happen” and anyone suggesting otherwise is telling you a fish story. But organic social media success is an awful lot like fishing! Here’s why: Read more
Learn the Biggest Secret for Writing Headlines that Will Immediately Catch Kim Kardashian's Eye Learn the Biggest Secret for Writing Headlines that Will Immediately Catch Kim Kardashian's Eye Or the eye of other customers! Kate Gingold / Monday, September 20, 2021 0 1534 Article rating: 4.0 Probably neither of us really want to attract Ms. Kardashian, but we do want to craft headlines that encourage further reading. Here’s how we decided to go with this one: Read more
How Much Skin Should You Have in the Twitter Game? How Much Skin Should You Have in the Twitter Game? Weighing ROI for business social media marketing Kate Gingold / Monday, February 8, 2021 0 915 Article rating: 3.0 4 minute reading time When social media management resources are limited, small businesses wonder whether their stats support keeping a Twitter presence. The answer isn’t a simple yes or no. Read more
How Do You Reach Customers When COVID-19 Interrupts Your Business? How Do You Reach Customers When COVID-19 Interrupts Your Business? The Sprocket Report Kate Gingold / Monday, March 23, 2020 2 1736 Article rating: 4.0 Since stay-at-home directives spanned the country, people have been online more than ever. But are they hearing from you? Being in contact with them is vitally important both right now and ... Read more