When new social media platforms seem to pop up every minute, how do you decide which network deserves the biggest chunk of your resources? Answering these questions helps:

Facebook Ads are a great sandbox for experimenting with pay-to-play marketing. Start strong by applying this optimal mix of advice, which is both tried-and-true and up-to-date.

Over the last months, we’ve explained how to ground your website with best-practices Search Engine Optimization and solid messaging. Paid advertising is next on the list. So which should you choose?

It’s tough reaching customers when they are overwhelmed by content. But don’t join the “pay-to-play” crowd before you learn how to play this game to win.

Facebook changed its name in October of 2021. Wondering if the changes will impact how you use Facebook for social media marketing?

Back when I had only a few weeks’ practice doing Facebook ads, I remember being impressed by the results. Since then, I have racked up years of experience creating and running Facebook ads for clients, so let me tell you what I have found:  Results. 

Marketing from one small business to the next is always going to vary a bit. With the ever-growing importance of incorporating paid advertising into Facebook strategy for your business, some businesses may be left wondering how to best market their products or services. For authors, there are tools in Facebook Ads that offer great ways to target your most relevant potential readers.