On the One Hand, SEO. On the Other Hand, Ads. Should You Choose One or Both? On the One Hand, SEO. On the Other Hand, Ads. Should You Choose One or Both? Nineth in a series Kate Gingold / Monday, May 1, 2023 0 194 Article rating: 4.0 Since our lead generator is an SEO audit, our team should be all in on SEO, right? Yet, we’re planning a Facebook ad campaign right now. Wondering why we would do that? Let us explain… Read more
Pros and Cons for Using Boosted Posts vs. Ads on Facebook Pros and Cons for Using Boosted Posts vs. Ads on Facebook Eighth in a series Kate Gingold / Monday, April 17, 2023 0 190 Article rating: 4.0 Facebook is one of the easiest and least expensive digital marketing options available, but with any marketing, you need to know your “why” before taking the plunge. Read more
Getting Our Hands Dirty to Grow Lead Generating Ads Getting Our Hands Dirty to Grow Lead Generating Ads Seventh in a series Kate Gingold / Monday, April 3, 2023 0 220 Article rating: 4.0 A great lead generating offer is useless if no one ever sees it. That’s why the next step in our digital marketing experiment is ad creation. Read more
How Do You Figure Out Which Social Network is Best for Your Business? How Do You Figure Out Which Social Network is Best for Your Business? Breanne Bannon / Tuesday, January 17, 2023 0 245 Article rating: 4.0 When new social media platforms seem to pop up every minute, how do you decide which network deserves the biggest chunk of your resources? Answering these questions helps: Read more
Best Practice Tips for Creating Successful Facebook Ads Best Practice Tips for Creating Successful Facebook Ads Twelfth in a series Kate Gingold / Monday, June 13, 2022 0 374 Article rating: 4.0 Facebook Ads are a great sandbox for experimenting with pay-to-play marketing. Start strong by applying this optimal mix of advice, which is both tried-and-true and up-to-date. Read more
Google Ads or Facebook Ads? Which Is Better for Your Business? Google Ads or Facebook Ads? Which Is Better for Your Business? Eleventh in a series Kate Gingold / Monday, May 30, 2022 0 427 Article rating: 3.0 Over the last months, we’ve explained how to ground your website with best-practices Search Engine Optimization and solid messaging. Paid advertising is next on the list. So which should you choose? Read more
Is It Time to Embrace the Paid Social Media Marketing Option? Is It Time to Embrace the Paid Social Media Marketing Option? Eighth in a series Kate Gingold / Monday, April 18, 2022 0 506 Article rating: 3.0 It’s tough reaching customers when they are overwhelmed by content. But don’t join the “pay-to-play” crowd before you learn how to play this game to win. Read more
Facebook Rebranding - What Does This Mean for Small Business Marketing? Facebook Rebranding - What Does This Mean for Small Business Marketing? Specifically, for YOUR Business Marketing Kate Gingold / Monday, November 1, 2021 0 697 Article rating: 3.0 Facebook changed its name in October of 2021. Wondering if the changes will impact how you use Facebook for social media marketing? Read more
Experiment with Facebook Ads to Boost Your Business Brand Experiment with Facebook Ads to Boost Your Business Brand Get in front of new eyeballs Breanne Bannon / Tuesday, May 11, 2021 0 811 Article rating: 4.0 Back when I had only a few weeks’ practice doing Facebook ads, I remember being impressed by the results. Since then, I have racked up years of experience creating and running Facebook ads for clients, so let me tell you what I have found: Results. Read more
Tips for Advertising Your Book with Facebook Ad Tips for Advertising Your Book with Facebook Ad DIY Sprocket Solutions Breanne Bannon / Wednesday, August 22, 2018 0 1711 Article rating: 4.5 Marketing from one small business to the next is always going to vary a bit. With the ever-growing importance of incorporating paid advertising into Facebook strategy for your business, some businesses may be left wondering how to best market their products or services. For authors, there are tools in Facebook Ads that offer great ways to target your most relevant potential readers. Read more