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The modern search landscape: How and where to reach your target audience

Kate Gingold 0 0 Article rating: No rating

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. You might think that you’ve just completed the most common search journey to lunch. However, nearly 40% of U.S. searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research.

Building a Community Online

Kate Gingold 0 0 Article rating: No rating

Online communities exist, and brands are starting to realise just how important they are. But how do you create one? Should you create one? We take a look at the key points behind this growing phenomenon.

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