There is a lot of talk about AI’s impact on digital marketing, but you need data to know if that talk is accurate. While there is a lot of data about it available, much is at least two years old. The speed of AI evolution since ChatGPT was unveiled in 2021 means those statistics are only good for showing how much things have changed.

Here is the most recent data about marketers’ attitudes toward and use of AI.

"I do believe that an embarrassing amount of what makes people successful is attitude," Jassy wrote in the post.

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report.

Search Engine Optimization is more important than ever for business success online. Will Artificial Intelligence make SEO harder? Or easier?

While a custom-coded website seems like the ultimate solution, it’s not necessarily the right solution for every business or organization. Understanding what “custom code” really means will reduce unpleasant surprises so you can make the right decision.

Wondering what exactly an “AI chatbot” is and how one might be used on your business website? Here’s a quick overview:

Piling on platforms and tactics may be sabotaging your marketing. See why scaling back may be the smartest move yet.

Real thought leaders don’t chase engagement — they create value. Here’s how to create content that actually matters.

Most businesses aren't training marketers about AI. Here's what you need to know and where you can get it -- for free!

Facebook Reels are usually short video clips, but using photos creatively is an inexpensive option for cash-strapped budgets to produce dynamic content that stands out.