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How to Use Photos on Facebook Reels as a Business Marketing Tool
Facebook Reels are usually short video clips, but using photos creatively is an inexpensive option for cash-strapped budgets to produce dynamic content that stands out.
Back in 2016, we wrote about Facebook’s new Slideshow feature. Based on Facebook’s “Your Year in Review,” Slideshows became extremely popular way and businesses quickly jumped on Slideshow as a marketing tool. Slideshow is no longer an option. Instead, Facebook Reels is the 2025 version.
Why should you consider Reels?
Customers love video content, but not every business has the time, budget, or resources for professional filming. Chances are, however, that you already have plenty of photos – or you could take new ones. Think products, services, team members, events, or even happy customers. Facebook Reels allow you to turn these photos into mini slideshows or animations with music, text, and effects that help bring them to life. What a fun way to keep your social media content fresh and engaging!
Facebook Reels grab attention, tell your brand’s story, and connect with your audience in a quick, visually engaging format. If you’re a business looking to increase visibility and engagement, using photos in Facebook Reels is a smart and accessible marketing tool.
How do you create Reels using photos?
- Open the Facebook App on your phone or through the “Content” tab in Meta Business Suite.
- Navigate to the “Reels” section and tap the camera icon to start creating a new Reel.
- Choose several images from your camera roll. Facebook allows you to upload multiple photos that will play in sequence, mimicking the feel of a video.
- Select background music from Facebook’s library to match the tone of your brand—upbeat for a fun feel, mellow for something more reflective. Use transitions and effects to make your photo sequence more dynamic.
- Overlay your photos with short, punchy text to provide context, call out offers, or deliver key messages, if you want. For example: “New Arrival!” or “Behind the Scenes.”
- Include relevant hashtags like #SmallBusiness, #LocalShop, or industry-specific ones. Tag your location and any collaborators or featured customers to extend your reach.
- Once your Reel is ready, post it to your business page or share it in Facebook groups where your target audience hangs out.
Unlike a Facebook Ad, creating a Reel is free, but you might want to consider boosting the post for greater visibility.
Wondering what to show in a photo-based Reel? Try one of these creative ideas:
- Before & After
Show a transformation using a series of photos. Great for landscaping, home services, beauty, or fitness businesses.
- Product Showcase
Feature several images of a new product from different angles, with text overlays highlighting benefits or features.
- Customer Testimonial
Use customer-submitted photos and pair them with quotes or short reviews.
- Behind the Scenes
Share your process, such as baking a cake or remodeling a room.
- Special Offers
Use eye-catching text over promotional images to highlight discounts or limited-time deals.
Facebook Reels with photos is an easy and effective way to market your business visually without needing fancy video skills. Highlight your work, connect emotionally with your audience, and keep your brand active on Facebook and tap into their powerful algorithm. With a little creativity, your photo-based Reels can drive engagement, increase followers, and even boost sales.
Successful marketing is an ongoing process that requires creativity, consistency, and good data. It’s a lot of work, and it helps to have a partner. The Sprocket team can be your partner. Call us today to learn more about our social media and SEO services.
Photo by Lisa from Pexels
This article is an update to “Marketing with Facebook’s New Slideshow Feature” dated 10/10/2016.
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The Sprocket Team
Sprocket boasts several Content Writers, Social Media Marketeers, and Sales Associates whose opinions we share.
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