Did Facebook just update its algorithm? Maybe. Probably. And more changes will come. That’s why a Facebook page should be optimized just like a website. Is yours?

Social Selling absolutely is not sales pitches on social media. Instead, social selling is all about building trust and relationships that lead to a purchase. Here’s what to do – and not do – for success:

They used to say a “dog year” was equal to seven human years. I suspect it’s the reverse for “social media marketing years” because of the bewildering speed of updates. How much do you recall about Facebook?

If you’re running a business, you have certainly heard about SEO, social media marketing, and content marketing. But how sure are you about what this means and what you should do?

Newsletters have been around for forever and there’s a reason for that. They work. If you don’t have a newsletter for your company, it’s time to reconsider.

Because content creation is important to both your website’s SEO and to your social media marketing, don’t hesitate to mine content you have already published.

For the last twelve months, the Federal Trade Commission (FTC) has been considering updates to their Endorsement Guide, which I first wrote about in 2015. Here’s what your marketing team needs to know:

When I first wrote about influencer marketing on social media, it was new and a real game-changer. But is it still a thing in 2023?

While there is power in numbers, you might be wasting valuable marketing dollars trying to reach people who don’t care what you’re selling. Let’s review: