Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines Breanne Bannon / Tuesday, May 9, 2023 0 119 Article rating: 3.0 For the last twelve months, the Federal Trade Commission (FTC) has been considering updates to their Endorsement Guide, which I first wrote about in 2015. Here’s what your marketing team needs to know: Read more
A Heads Up on How Influencer Marketing Has Changed Over the Years A Heads Up on How Influencer Marketing Has Changed Over the Years Breanne Bannon / Tuesday, April 11, 2023 0 128 Article rating: 3.0 When I first wrote about influencer marketing on social media, it was new and a real game-changer. But is it still a thing in 2023? Read more
Pursuing Quality, Not Quantity, Is the Best Use of Your Marketing Dollars Pursuing Quality, Not Quantity, Is the Best Use of Your Marketing Dollars Breanne Bannon / Tuesday, March 14, 2023 0 226 Article rating: 3.0 While there is power in numbers, you might be wasting valuable marketing dollars trying to reach people who don’t care what you’re selling. Let’s review: Read more
What to Keep in Mind When Adding Hashtags to your Facebook Posts What to Keep in Mind When Adding Hashtags to your Facebook Posts Breanne Bannon / Tuesday, February 14, 2023 0 241 Article rating: 3.0 Hashtags have been around since 2007, but how important are they in 2023? Read on to learn whether you should still be using hashtags in your social media marketing. Read more
How Do You Figure Out Which Social Network is Best for Your Business? How Do You Figure Out Which Social Network is Best for Your Business? Breanne Bannon / Tuesday, January 17, 2023 0 234 Article rating: 4.0 When new social media platforms seem to pop up every minute, how do you decide which network deserves the biggest chunk of your resources? Answering these questions helps: Read more
Thumbs Up on the Improved LinkedIn Analytics! Have You Looked Yet? Thumbs Up on the Improved LinkedIn Analytics! Have You Looked Yet? Breanne Bannon / Tuesday, December 20, 2022 0 268 Article rating: 3.0 Way back in 2015, I wrote about how LinkedIn upgraded its reporting, but so much has changed since. In fact, they improved their analytics again earlier this year. Here are the highlights: Read more
Avoid these Faux Pas in your Business Social Media Avoid these Faux Pas in your Business Social Media DIY Sprocket Solutions Breanne Bannon / Tuesday, October 25, 2022 0 279 Article rating: 3.0 I've had severe secondhand embarrassment for questionable posts – and brands are not immune to social media faux pas. Do me a favor and try to avoid these “don’ts.” Read more
Unite Social and Email to Give Your Marketing a Leg Up Unite Social and Email to Give Your Marketing a Leg Up Kate Gingold / Tuesday, September 27, 2022 0 244 Article rating: 3.0 Is your business active on social media? Do you also email a newsletter or something similar? Then you should be making the most of both by integrating them together! Read more
LinkedIn Ads Can Be Powerful Push for the Right Objective LinkedIn Ads Can Be Powerful Push for the Right Objective Breanne Bannon / Tuesday, August 30, 2022 0 250 Article rating: 3.0 Wondering whether LinkedIn’s Sponsored Content is worth it? I’ve been researching sponsored options and I think it is – for certain advertising goals. Here’s why: Read more
Instagram Is Necessary to Your Business Success! (Or Is It?) Instagram Is Necessary to Your Business Success! (Or Is It?) Breanne Bannon / Tuesday, August 2, 2022 0 354 Article rating: 3.0 When I wrote about Instagram back in 2015, I said “just have fun with it.” But Instagram has changed quite a bit since those early days and you might be wondering if we’re still having fun. Let’s review: Read more