X (formerly Twitter) advertising can be effective for small businesses in driving engagement and boosting sales, but it can also feel intimidating. Here is a quick overview for your consideration:

Facebook announced Canvas, hailed as the evolution of mobile advertising, in February of 2016. But this is 2024, and Facebook Canvas is now Meta Instant Experience, so let’s take another look.

When a small business budget can’t stretch any further, the small biz owner looks for free tools to help with social media marketing. Here’s an update to some tools I reviewed in 2016.

Website, social media, pay-per-click ads – you have a lot going on when marketing your business, so you need an easy way to keep track of it all. Like a dashboard tool!

Very young officemates may think Facebook always had a choice of reactions, but it was wasn't that long ago that “Like” reigned supreme. Take a stroll down Facebook’s Memory Lane with me:

Instagram contests increase engagement and get people talking about your business, but a contest needs careful planning to be successful. Here’s what you should know to get started:

Everyone and their mother have mobile phones in their pockets, but judging by the number of bad mobile websites, it's hard to believe. Is yours one of the annoying ones?

Eight years ago, I wrote about what social media marketing trends were being predicted for 2016 and thought it might be interesting to see how much has – or hasn’t – changed since.

Did Facebook just update its algorithm? Maybe. Probably. And more changes will come. That’s why a Facebook page should be optimized just like a website. Is yours?