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3 Must Have Content Creation Tools

DIY Sprocket Solutions

Breanne Bannon 0 2042 Article rating: No rating

Creating unique and relevant content on a regular basis can be a tall order. When your goal is to be a subject matter expert, and readers are blazing through similar types of articles to find the best, you have to present content that stands out from the rest. We’ve found a few tools that help create content that stands out to readers while providing valuable insight along the way.


Outsourcing Social Media Marketing for the Holidays or Busy Season

DIY Sprocket Solutions

Breanne Bannon 1 2857 Article rating: 4.5

Much in the same way that businesses hire on additional help for the busy holiday season, outsourcing work like social media marketing can be a smart way to stay ahead of the game. When is your busiest season or time(s) of year? Are you spread in a million directions at once? Most small business owners have great ideas, great intentions, and great plans. The problem is having enough hours in a day to successfully execute all of those ideas, intentions, and plans.

Holiday Sales: Let Customers’ Buying Habits Shape Your Marketing Strategy

DIY Sprocket Solutions

Breanne Bannon 0 1836 Article rating: 4.7

We talk a lot about social media marketing and the way that marketers should work to create and maintain effective campaigns. This holiday season, let’s switch the lens to the buyer. What research are consumers doing across social media to investigate products before they buy? How can you take the decision making process of customers surrounding their purchasing and translate that into a successful social media marketing campaign? The secret to a fruitful holiday season for your business is tracing back the patterns that customers make before they buy and updating your social media strategy accordingly.

Using Original Visual Content to Boost Interest

DIY Sprocket Solutions

Breanne Bannon 0 1936 Article rating: 4.7

Visual content is a proven way to bring in readers, followers and customers. The right kind of visual content can inspire someone to click on an article, buy a product, or do more research into your company. While there are millions of stock options out there –original content will always be the best choice. Why? It’s unique. It’s one of a kind. It’s a brand new experience to viewers.

Optimizing Blog Posts for SEO

DIY Sprocket Solutions

Breanne Bannon 0 4551 Article rating: 4.3

Content marketing and search engine optimization (SEO) both have the opportunity to be intertwined with one another. SEO is when you optimize your web pages in a way that they become more visible to people who are searching for keywords associated with your business, products, or services on search engines. When we consider content marketing in terms of SEO, we are talking about utilizing your blog posts to make them most relevant to search engines and to your customers.

Incorporating Reviews into Social Media Marketing Strategy

DIY Sprocket Solutions

Breanne Bannon 0 2331 Article rating: 4.3

Your company may have some great testimonials and feedback. These are perfect (and free!) advertisements for your business. The question is –how do you effectively incorporate those reviews into a social media strategy that will help you to grow your customer base? In every part of marketing, audience is imperative to your success. You have to define your target audience before you can put together any sort of social strategy –reviews and testimonials included.

The Power of Positive (and Negative) Reviews

DIY Sprocket Solutions

Breanne Bannon 0 2225 Article rating: No rating
When introduced to a new company or product, one of the first things that people do now is go to look up reviews. Does the product really work? Is this company reputable? What is the quality of the work? The list goes on and on. There is no better endorsement than real world experiences. One of the most valuable things you can do for further growth of your business is to ask existing and previous customers for reviews. 

Hootsuite Announces Collaboration with Adobe

DIY Sprocket Solutions

Breanne Bannon 0 2408 Article rating: No rating

It’s a social media marketer’s dream.  Hootsuite, already the leading social media marketing platform, is now joining forces with Adobe to offer marketers so much more. Hootsuite, Adobe Creative Cloud and Adobe Stock are a match made in heaven.  Now that content is king, we can use management tools like these to help our social media marketing campaigns climb to new heights. The new features offered through Adobe are only going to help your brand to be even more successful.


Posting Job Openings on LinkedIn

DIY Sprocket Solutions

Breanne Bannon 0 2727 Article rating: No rating
Considering it is a social network full of professionals across countless fields –LinkedIn seems like the perfect place to post any job openings your company may have. Whether your company is simply looking for extra talent or a main goal of your social media strategy is to attract specific employees, posting a job listing to LinkedIn is a great way to receive new applicants.

Social Media Marketing: Handling Trolls and Negativity

DIY Sprocket Solutions

Breanne Bannon 0 2538 Article rating: 4.5
Keeping a troll free community for your business and brand online can be difficult. People, sometimes with zero correlation to your business and nothing but free time, find amusement in posting negative comments and damaging statements. This negativity has a very far reach. It can impact your brand and your brand’s reputation. So, is there a best way to handle trolls and negativity in your social media marketing strategy?
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