LinkedIn is a social network that is different from other platforms. Your marketing strategy should be different here, too

Do you have a LinkedIn personal profile? Most professionals do. Does your business have a profile? Surprisingly, a lot of small businesses don’t, but they should.

Prove to search engines that your website it the best result by building a strong and relevant social media presence that underscores your site’s importance. Here’s how:

Wondering whether LinkedIn’s Sponsored Content is worth it? I’ve been researching sponsored options and I think it is – for certain advertising goals. Here’s why:

I saw an interesting graphic recently that outlined how long content lasts. It broke down several of the top online marketing avenues: a blog post, Pinterest, YouTube, LinkedIn, Instagram, Facebook and Twitter. What did it find? That each of these marketing platforms have a different expiration date for content.

LinkedIn is not a social network to ignore –it can truly be a great resource to you and to your business. LinkedIn is a social network set apart from the others. While it’s still a way to interact and connect while sharing articles, photos, and ideas –it’s also a professional network. When you log into LinkedIn, you’re logging in with a completely different mindset than Facebook, Twitter, Instagram, etc. So, what should your marketing strategy look like on this network? What are some marketing tips?

This month we’re celebrating a few things here.  Here at Sprocket Websites we’re celebrating our 6 year anniversary! We’re also celebrating a great first half of 2016.  To end the first half of 2016, we’d like to take a look back at our most popular articles so far this year.  These are the articles that viewers have read and interacted with the most in the last 6 months.  We love seeing the topics that interest you, so we can give you more of what you’re interested in.  Happy Anniversary!

You may already have a LinkedIn Personal profile. Most professionals do. You might also have heard that having a LinkedIn Company page isn’t going to inspire a huge influx of leads and business. While this may be true to a point, creating a Company Page on LinkedIn still has several benefits. The goal isn’t to replace your personal profile, but rather to give your customers or connections the opportunity to learn more about your company and about what you do.