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Sprocket Websites - Blog / News / Updates

How Long Does Content Last and How Frequently Should You Post on Social Media?

DIY Sprocket Solutions

Breanne Bannon 6 61843 Article rating: 3.9

I saw an interesting graphic recently that outlined how long content lasts. It broke down several of the top online marketing avenues: a blog post, Pinterest, YouTube, LinkedIn, Instagram, Facebook and Twitter. What did it find? That each of these marketing platforms have a different expiration date for content.

Posting Job Openings on LinkedIn

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Breanne Bannon 0 2720 Article rating: No rating
Considering it is a social network full of professionals across countless fields –LinkedIn seems like the perfect place to post any job openings your company may have. Whether your company is simply looking for extra talent or a main goal of your social media strategy is to attract specific employees, posting a job listing to LinkedIn is a great way to receive new applicants.

Marketing with Different Types of LinkedIn Ads

DIY Sprocket Solutions

Breanne Bannon 0 2844 Article rating: No rating
Is your business on LinkedIn? Are you utilizing paid advertising? Many people that are using social media marketing to skyrocket their business are also doing some sort of paid advertising on one or more platforms. Facebook is one of the most popular ad platforms –not everyone considers LinkedIn. They are obviously very different ad platforms, with very different audiences and options, but they share the same essential principles. If an ad is working well on LinkedIn, it will probably work well on Facebook and vice versa.

5 LinkedIn Marketing Tips

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Breanne Bannon 0 3454 Article rating: No rating

LinkedIn is not a social network to ignore –it can truly be a great resource to you and to your business. LinkedIn is a social network set apart from the others. While it’s still a way to interact and connect while sharing articles, photos, and ideas –it’s also a professional network. When you log into LinkedIn, you’re logging in with a completely different mindset than Facebook, Twitter, Instagram, etc. So, what should your marketing strategy look like on this network? What are some marketing tips?

Top 10 Articles in 2016

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Breanne Bannon 0 3529 Article rating: No rating

This month we’re celebrating a few things here.  Here at Sprocket Websites we’re celebrating our 6 year anniversary! We’re also celebrating a great first half of 2016.  To end the first half of 2016, we’d like to take a look back at our most popular articles so far this year.  These are the articles that viewers have read and interacted with the most in the last 6 months.  We love seeing the topics that interest you, so we can give you more of what you’re interested in.  Happy Anniversary!


Why Create a LinkedIn Company Page

DIY Sprocket Solutions

Breanne Bannon 0 3863 Article rating: No rating

You may already have a LinkedIn Personal profile. Most professionals do. You might also have heard that having a LinkedIn Company page isn’t going to inspire a huge influx of leads and business. While this may be true to a point, creating a Company Page on LinkedIn still has several benefits. The goal isn’t to replace your personal profile, but rather to give your customers or connections the opportunity to learn more about your company and about what you do.

Which Social Network is Best for Your Business?

DIY Sprocket Solutions

Breanne Bannon 0 2961 Article rating: No rating

At this point, many businesses have taken the initiative to put themselves out there.  Businesses are reaching their customers like never before through websites, blogs, newsletters, and social media.  With what seems like 30 new social media platforms a minute, it can be difficult to decide which network is worth putting a big chunk of your time into and which might not need as close of an eye on it.

LinkedIn Adds Great New Analytics for Content Marketers

DIY Sprocket Solutions

Breanne Bannon 0 3423 Article rating: No rating

A large majority of social media networks are following the trend and becoming publishing platforms. Users are taking advantage of the opportunity to publish their original content to propel readers back to their own sites, businesses, products, etc. Social media marketing and content marketing are very much merged at this point. Platforms, like LinkedIn, who are encouraging content marketing with features like LinkedIn Pulse are also adding better analytics for publishers to able to better target readers and to have the ability to adapt their content to the preference of those readers. 

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